Marketing and promotions: JK Rowling and Harry Potter Familiar yourselves with the Promotions and Products links and answer the following questions: What types of merchandise is Warner Brothers...

Marketing and promotions: JK Rowling and Harry Potter

Familiar yourselves with the Promotions and Products links and answer the following questions:


What types of merchandise is Warner Brothers selling as part of its merchandising strategy?
What channel(s) of distribution is (are) being promoted here to purchase this merchandise?
How does author JK Rowling’s control over the licensing affect the merchandise?



May 16, 2022
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