Market size and market share variances (Appendix B, continuation of the previous problem). Suppose that Space Toys’ budgeted sales in units for July was based on an estimated 10% market share. Actual...

Market size and market share variances (Appendix B, continuation of the previous problem). Suppose that Space Toys’ budgeted sales in units for July was based on an estimated 10% market share. Actual market size for July, based on research data, was 100,000 rocket ships

Required:


a. What are Space Toys’ market size and market share variances?


b. Do the variances you calculated in part (a) cast the marketing manager’s performance in a different light?




May 26, 2022
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