Many digital and social media sites are widely used in marketing strategies. This assignment is your opportunity to select a client and make recommendations about improving their social media strategy...

Warby Parker
Warby Parker
[Your Name]
[Your Institution]
[Your faculty]
4/9/2023
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[Use View > Master to Enter the Title of your Presentation]
[Use View > Master to Enter your Name]
Many digital and social media sites are widely used in marketing strategies. This assignment is your opportunity to select a client and make recommendations about improving their social media strategy using concepts from this course. I strongly recommend you select your own organization for this assignment. Do not pick a Fortune 500 company.
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[Use View > Master to Enter the Title of your Presentation]
[Use View > Master to Enter your Name]
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Introduction
Hook
Warby Parker has revolutionized the eyewear industry in many ways, and one of the most notable is its commitment to social responsibility. The opening line of our introduction could be something like: "When you buy a pair of glasses from Warby Parker, you're not just getting a stylish and affordable accessory – you're also making a positive impact on the world."
Theme
The theme of our introduction for Warby Parker is the company's unique approach to eyewear. We will explore how it has disrupted the traditional eyewear market by offering stylish, affordable glasses and sunglasses, and how its commitment to social responsibility sets it apart from its competitors.
Goals
The goals of our introduction for Warby Parker are to inform readers about the company's background and mission, highlight its unique approach to eyewear, and encourage readers to learn more about its products and social initiatives.
Process
The process behind Warby Parker's success is multifaceted, and we can touch on several aspects in our introduction. For example, we could discuss the company's innovative business model, which allows it to offer high-quality eyewear at a fraction of the cost of traditional retailers. We could also highlight Warby Parker's focus on customer experience and how it uses technology to make buying glasses online easier and more convenient. Finally, we could discuss the company's commitment to social responsibility, including its Buy a Pair, Give a Pair program, which donates a pair of glasses to someone in need for every pair sold.
4/9/2023
3
[Use View > Master to Enter the Title of your Presentation]
[Use View > Master to Enter your Name]
Hook
Warby Parker has revolutionized the eyewear industry in many ways, and one of the most notable is its commitment to social responsibility. The opening line of our introduction could be something like: "When you buy a pair of glasses from Warby Parker, you're not just getting a stylish and affordable accessory – you're also making a positive impact on the world."
Theme
The theme of our introduction for Warby Parker is the company's unique approach to eyewear. We will explore how it has disrupted the traditional eyewear market by offering stylish, affordable glasses and sunglasses, and how its commitment to social responsibility sets it apart from its competitors.
Goals
The goals of our introduction for Warby Parker are to inform readers about the company's background and mission, highlight its unique approach to eyewear, and encourage readers to learn more about its products and social initiatives.

Process
The process behind Warby Parker's success is multifaceted, and we can touch on several aspects in our introduction. For example, we could discuss the company's innovative business model, which allows it to offer high-quality eyewear at a fraction of the cost of traditional retailers. We could also highlight Warby Parker's focus on customer experience and how it uses technology to make buying glasses online easier and more convenient. Finally, we could discuss the company's commitment to social responsibility, including its Buy a Pair, Give a Pair program, which donates a pair of glasses to someone in need for every pair sold.
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Important Terms
    Term    Definition    Source
    Social Responsibility     This refers to the idea that companies have an obligation to act in ways that benefit society as a whole, not just their shareholders. In the context of Warby Parker, it includes initiatives like their Buy a Pair, Give a Pair program, which donates a pair of glasses to someone in need for every pair sold.    Carroll, A. B. (1991). The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders. Business Horizons, 34(4), 39-48.
    Business Model     This refers to the way in which a company generates revenue and profits. Warby Parker's business model is based on offering high-quality eyewear at a fraction of the cost of traditional retailers by selling directly to customers online.    Johnson, M. W., Christensen, C. M., & Kagermann, H. (2008). Reinventing your business model. Harvard Business Review, 86(12), 50-59.
    Buy a Pair, Give a Pair    This refers to Warby Parker's social responsibility program, which donates a pair of glasses to someone in need for every pair sold. This program is a key part of the company's mission to make eyewear accessible to everyone.    Warby Parker. (n.d.). About Warby Parker. Retrieved from https://www.warbyparker.com/about-us
    Online Retailer    This refers to a company that sells products to customers over the internet. Warby Parker is an online retailer of eyewear, allowing customers to browse and purchase glasses and sunglasses from the comfort of their own homes.    Turban, E., Lee, J., King, D., & Chung, H. M. (2004). Electronic commerce: A managerial perspective. Pearson Education India.
    Customer Experience     This refers to the sum of all interactions that a customer has with a company, including everything from browsing products to making a purchase to receiving support. Warby Parker is known for its focus on customer experience, using technology to make buying glasses online easier and more convenient.    Lemon, K. N., & Verhoef, P. C. (2016). Understanding customer experience throughout the customer journey. Journal of Marketing, 80(6), 69-96.
4/9/2023
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[Use View > Master to Enter the Title of your Presentation]
[Use View > Master to Enter your Name]
Terms:
Social Responsibility - This refers to the idea that companies have an obligation to act in ways that benefit society as a whole, not just their shareholders. In the context of Warby Parker, it includes initiatives like their Buy a Pair, Give a Pair program, which donates a pair of glasses to someone in need for every pair sold.
Source: Carroll, A. B. (1991). The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders. Business Horizons, 34(4), 39-48.
Business Model - This refers to the way in which a company generates revenue and profits. Warby Parker's business model is...