Many consumers rely on product reviews posted online, presumably by ordinary citizens describing their authentic experiences. Unfortunately, though, Amazon and Yelp, the most prominent of the many...

Many consumers rely on product reviews posted online, presumably by ordinary citizens describing their authentic experiences. Unfortunately, though, Amazon and Yelp, the most prominent of the many Internet review sites, have been called out for
fake and paid-for reviews. Amazon has threatened to sue people for posting fake public reviews.35 Why is it important that online
reviews or testimonials be trustworthy?