Management perspectives assessment

Introduction to Amazon
Amazon is a world-renowned technology company with its headquarters in the United States. It was founded in the year 1924 by Jeff Bezos. It is a public limited company and it deals in the industries of cloud computing, artificial intelligence, digital distribution, e-commerce, and consumer electronics. The key products offered by Amazon are Amazon fire OS, Amazon echo, Amazon TV, Amazon Kindle, Amazon fire, etc. The revenue generated by Amazon in 2018 was $232.887 billion. It is counted in one of the technology companies referred to as the big four. There are Google, Facebook and Apple apart from Amazon in the big four.
Amazon serves as the world's biggest Marketplace for e-commerce. It started with the selling of books but then it spread its wings to the industries of jewelry, toys, food, furniture, apparel, video games, software, electronics, etc. It is the first name that comes to the mind of a consumer in online buying.
The credit of the huge success of Amazon in just 25 years goes to the application of Management principles the leadership styles followed by the managers. The organizational structure of Amazon is worth studying. Organizational ethics while maintaining diversity because it deals in almost every country in the world. It has various subsidiaries like Junglee, Audible Goodreads, twitch, brilliance audio, etc.
The rationale for selecting this organization
The rationale for selecting this organization is its huge size and concerns for prompt management. It deals with the online delivery of various kinds of products. There is a strict need for strategic management for the maintenance of supply chain management so that the delivery of the product can take place on time.
The case study report is based on the communication barriers that take place in the organization and due to which the delivery of all the products sold online on the website and application of Amazon are not delivered on time. The reason behind that is cultural diversity because when there are so many countries and places involved in the operation of supply chain management, it is a little difficult to cope up with the ways of communication for the managers and executives.
The communication barriers taking place among the managers operating in different cultures and diversities are a physical barrier because it is not possible to verbally talk to every professional operating in different countries to understand the underlined meaning of the communication. Language barriers exist even when all the English speakers are hired by the company because of differences in grammatical command, vocabulary, idioms, and phrases, etc. Mother tongue influence is also an issue because of different ethnicity. Cultural differences create different interpretations of the messages shared among the managers.
Application of in-depth interviews: The qualitative research method
There are many qualitative research methods like oral history, direct observation, in-depth interviews, open-ended surveys, participant observation, content analysis, and ethnographic observation. In-depth, interviews are a qualitative research method being taken to address the problem at Amazon.
In-depth interviews are the interviews conducted from an individual when there is an issue that needs to be solved after knowing the opinions of different individuals holding important positions of responsibilities.
Data Collection techniques for in-depth interviews
Direct involvement or communication with individual employees takes place for data collection. It is easy to understand the barriers to communication and to explain how to remove them. It will be conducted with all the managers and team leaders so that they can train their team members.
Data analysis
Analysis of the opinions expressed by individual managers is considered for understanding the problems they are facing while communicating with each other. The data is taken by the top managers and they have to understand the problems being faced by the individual top managers operating in different regions due to which the barriers of communication are taking place. A good leader first understands the problems of the employees and then work effectively on the resolution for the problems.
The interpretation...