MAN 4633 Term Project Part II With Part I completed, your team is to complete the second part of the term project and submit both parts at the end of the semester with the Word .doc or .docx file...

MAN 4633 Term Project Part II With Part I completed, your team is to complete the second part of the term project and submit both parts at the end of the semester with the Word .doc or .docx file names of Benetton Part I Project Team ID (insert here) and a separate file named Benetton Part II Project Team ID (insert here). File name should look like this with your Team ID being the only difference: Benetton Part I Project Team ID 9. If you have any questions, please post in the Student Lounge for clarification and/or discussion. Part II Instructions: Part II of our project focuses on extrapolating/identifying Benetton's present strategy and creation of a strategy for future growth. To best accomplish this a competitive analysis will be required. You are already familiar with Michael Porter’s Five Forces Model. If desired, you can refresh your knowledge by using Google. It as it is important to understand the basic concept of this model to be successful in completing this second part of the project. There are many sites to explore and a here are a few to get you started: http://www.businessballs.com/portersfiveforcesofcompetition.htm http://www.quickmba.com/strategy/global/diamond/ Your team is to complete and submit the following: 1. Review Porter’s Five Forces Model 2. Read Reading 2-2 starting on page 195 of your text. Note the following at the start of the reading: “Paradoxically, the enduring competitive advantages in a global economy lie increasingly in local things-knowledge, relationships, and motivation that distant rivals cannot match.” 3. Using Porter’s Five Forces Model, you are complete and present an analysis of Benetton’s competition. 4. Knowing the competition, your team is to identify and present the “competitive advantage” Benetton has over their competition. (Hint: Do an analysis of Benetton’s strengths and weaknesses). 5. Your team is to try to identify any unmet market niches that Benetton might want to look at as a possible new or expanded market activity. 6. Your team can now develop a transnational type strategy unless you determine that they need to implement a retrenchment strategy. If you feel retrenchment is the way they need to go, your team will need to present the strategy they should implement. (In this part of the project, you need to perform and submit a SWOT analysis to support your rationale. You have already done the SW in item 4 above and you now need to complete and present an external environment analysis, including the competitive analysis from item 3 above. One of the Web sites above has a link to SWOT Analysis you may want to use as a guide). Note: In Module 1 of this course, there is a link to the SWOT Model demonstrating how all the factors of the model fit together.