Making a Nobu Melbourne restaurant website consisting of 4-5 pages. Fully professional. which also includes work from SAS which shows analytics like hot menu how many people coming to the website, online menu and online reservation system for the restaurant.
Melbourne Polytechnic BIT371 Capstone Experience Project Proposal Nobu Melbourne Prepared By: Grayson Iskandar & Fahad Khan Cover Letter Nobu Melbourne Crown Riverwalk, Crown Melbourne 8 Whiteman St Southbank, Victoria 3006 10/4/2018 Mr Peter Shackleton Melbourne Polytechnic 144 High St Prahran VIC 3181 Dear Mr Shackleton, We are writing to describe the details of the project to create an independant website for Nobu Melbourne. We have include a proposal for you to evaluate. The proposal describes in detail the key attributes of the project. Consists of the following: · Current Website · Requirements · Objectives · Background · Project Scope · Key Deliverables and WBS Furthermore, the key attributes of the project will be delivered by the 20th April and the whole website by 30th November. Each process and progress of the project will be documented and delivered to you in a weekly basis. We are very confident that you will be satisfied with the outcome of this project and please do not hesitate to contact us if you have further queries. Yours faithfully, Fahad Khan Grayson Iskandar Executive Summary The main purpose of this paper is to analyze Nobu Melbourne restaurant, with the aim of creating a website with a forecasting and planning frameworks to promote sales. The current situation shows us that Nobu Melbourne is working under the rules and regulation of Crown Melbourne which is a big organization and their website includes a sub part of Nobu Melbourne. The procedure includes making a web based system by using basics web based tools. The Business intelligence plays a big part in this document as the plan to increase sale is to show the basic trends and favorites of people to the whole audience for which SAS comes along to help and create these analytics. As result, a separate independent website for Nobu Melbourne in which they can manage and edit the details however they like and to make it better and user friendly for the people. This idea will attract the audience and will increase the sales of the restaurant as well. Table of Contents Introduction……………………………………………………………………………………….. Project Background and Justification………………………………………………………….. · Project Background · Project Objectives Project Scope…………………………………………………………………………………….. Project Plan (WBS)………………………………………………………………………………. Project Schedule…………………………………………………………………………………. System Development Methodology……………………………………………………………. Acceptance (Key Success Factors)……………………………………………………………. Introduction The purpose of this paper is to analyze a Nobu Melbourne restaurant with the aim of creating a website with a forecasting and planning frameworks to promote sales. This will help to improve the sales and consumer services as well as enhance supply and demand alignments. The restaurant business is a very competitive business. As such, there is the need to keep the consumers satisfied as well as increasing the potentials for revenue generation. The restaurant enterprise is not simple about dining, at least from the customers’ perspectives. When consumers dine, they seek effective experience that leaves wanting to make repeated purchases. The consumers are likely to patronize a particular restaurant frequently when they feel engaged and satisfied. Project Background and Justification The restaurant produces various products line for the potential consumers. The brands are produced to help capture a wider consumer markets and increase the company’s sales. The company would be making significant revenues if it were not for the frameworks implemented in forecasting sales as well as planning. However, the company lacks proper frameworks for forecasting sales. Also, there is the need to improve consumer services. The reason might be because the current website is under the Crown website with limited functions and accessibility. Therefore Nobu is seeking to create its own independent website. The business is responsible for promoting the website through various media platforms including the social media platforms including Twitter and Facebook. Also, key campaign frameworks are to be developed. The primary objective is to help engage the diverse consumer segments. Objectives The primary objective of this project incorporates increasing the business with respect to sales and consumer services. Accordingly, the specific objectives of the project incorporate: · Through independent website have the freedom to change the interface. · Increase sale and customers by showing trends and favorites. · Obtain at least one hundred consumers monthly by going independent. · Reduce the average period for enhancing the consumer ratings annually as established by the consumer satisfaction surveys. Through implementing these objectives, the company is likely to experience key benefits including: Keeping Consumers Satisfied The objectives of the firm involve assuring that the customers obtain significantly professional service and pleasant experience. To achieve consumer satisfaction, the consumers are to be given the opportunity to take part in the surveys at the end of the online response and simple surveys. Again, it allows the consumers to rate the quality of help they obtain thus setting key priorities that depicts the consumer satisfactions. The satisfaction features includes whether the team professional are capable of solving the issues of the consumers professionally and with significant skills. Increase Repeated Sales Happy consumers are those who make repeated purchases. Increasing the levels of return consumers to the firm leads to increased revenues and market shares. This element further goes a long way in line with increasing the reputation of the business. Scope The main scope of this project will be moving around the business intelligence tools like SAS which will help us in all the business analytics. The Scope starts with the creation of a better web based system which is fully independent for Nobu restaurant. For now the restaurant website is under the shadow of main crown website in which its data is limited to some reason. By having an independent websites allows Nobu to reach all the customer and have the freedom to do modify and change the data and interface however they want. Considering the increased software for forecasting sales, the selection of the package is to be established through paying significant attention to various elements that help to enhance the business effectiveness as well as increase the potentials of operations planning and sales. The company is to work from the SAS frameworks that incorporate: · Advanced evaluation of data with trends. · Menu favorites. · Analysis of sales. · Better forecasting. · Potentials of future improvements through better results and data. These tools are of significance. First, the interaction between the firm’s management frameworks and effective technology are capable of promoting synchronization as well as improving supply chain operations including demand and manufacturing planning and statistical forecasting among others. The implementation of analytics in line with the firm’s business operations can offer full potentials into identifying limitations and establishing optimized solutions. The integration of analytical frameworks in business management mechanisms can be implemented systematically and within specific timeframes. The company will establish the level of value of the analytics with the aim of promoting profound improvements. Project Plan The figure below represents the work breakdown structure of the project: Website Development Methodology The methodology employed by the team is to take advantage and explore the full potentials of technologies. The framework is to involve the entire elements to the new website thus ensuring that the company’s brands are of high quality. The following represents the steps that will be carried out to ensure that the deliverables are finished within the required period as well as within the planned budget. Requirement Evaluation The initial step will involve analyzing the target markets that will be visiting the restaurant’s website. This will incorporate the purpose of their visit, the objective of the website and the key mechanisms for promoting significant satisfaction. The project will also involve the analysis of the restaurant’s current website to establish the bounce rates, top-landing pages, average time spent on the site and other aspects.This will help in examining the websites targets and asses the differentiation mechanism of the website with the aim of effectively attracting and retaining the online consumers. A search engine evaluation is to be carried out during the project’s lifecycle. It will be carried out at the initial stages and after it has been implemented. Formulating Digital Frameworks Based on the evaluations, the key factors to effectively serve the website are depicted. This will incorporate key trends within the industry to guarantee that the team utilises the latest technologies, elements and components. The team is to employ critical perceptions incorporating business models so that the website sustains crucial needs in the future. This phase will also incorporate the finalizing the key-phrases for the website. Web-page Conceptualization This is the most critical stage of the entire project. Every single element of the website design is to be justified to ensure that each aspect serves a distinct need. Additionally, it is to ensure that the website is created to attract potential users, enhance their experience and retain them. The finalized templates are to be utilised for two other key internal pages to provide a critical understanding of the manner in which the internal content web page is to appear. Web Development Ones the outlook has been reviewed, the HTML as well as the CMS configurations will be developed. The HTML is to be prepared in line with the W3C standards. Testing After the preliminary, testing is to be carried out. This will incorporate the multi browser test. The website will be tested over key browsers including Safari, Google Chrome, etc. Project Schedule / Timeline 26 weeks Planning · Requirement Analysis · Software Research (wix, sas, excel) · Documentation (proposal) · Presentation ( Week 9 ) Design · Website Modelling ( Week 10 ) Development · Website (Webpage, Wix) · Data Analytics (SAS, Excel) Testing/Implementation · Website Validation ( Week 24 ) · Functional Testing ( Week 25 ) · Acceptance Testing ( Week 26 ) System Development Methodology The methodology that will be used for this project is the agile methodology. The reason is because, the agile methodology is flexible, it allows changes in the project development requirements even after the planning phase has been completed. Using html and javascript to make a web system which will include the BI tools. These BI tools are to be performed by SAS. Agile methodology adopt iterative development approach. Correspondingly, the planning, design, implementation and testing phases may occur more than once. In addition, agile methodology focuses more on customer satisfaction, hence customer will be involved throughout the development process. Acceptance (Key Success factors) · The intended project will be completed within the time limit, additional time will be required for the completion of the project if there is a changes in the requirement by the client. · Installation and testing phase could be carried out anytime considering it will not affect anyone, as the current website which is via Crown Melbourne is still up and will not be removed until further notice. · Additional charges may apply if there is a changes made in the requirement by the client such additional features. · Installation and testing phase would be performed during midnight to prevent a huge number of users affected by the interruption. · The key frameworks to be utilized in managing the processes of the project as well as evaluating key mechanisms include the Agile framework. This framework is cost effective