Case study Development Strategic Plan Task: You must write a Case Study Report about your company discussing the strategic plan of an organisation. Be analytical within your report and examine key...

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Contents
Introduction    3
Identifying main issues    3
Various issues faced by Marks & Spencer    4
Alternatives of the company    5
Strategies M&S uses to encourage customer retention    6
Conclusion    7
References    9
Introduction
Marks & Spencer Corp. is a major British multinational retailer company with its headquarters in London. It has specialization in selling high quality food products, home products and clothing. The company had also sold branded products like Keyllogg’s Cornflakes in 2008. In 2007, company was the largest retailer in UK with a total market share of approximately 11.1%. With a market share of the 4.3% the food sales of the company accounted for 49.8% of the UK business. The company has raised globally with a number of clothing, food as well as home products stores in various parts of the world. Strategic management of the company provides an overall direction to the enterprise. “Strategy is a long term scope and direction of an organization; which provides great benefits to the organization by configuring the resources of the company within the challenging environment, in order to meet the market needs and fulfil the expectations of the shareholders.”
Identifying main issues
The company’s strategic development can be affected by a number of factors like economic, political, technological or social issues. Over political sector M&S takes its advantage of the higher cost structure moreover bit off the market share. Economically, the company focuses on importing their products starting abroad for the cost savings, which helps it perceive “higher quality” with cost effective plans. M&S has been left in a less competitive position with the consumers shifting their demands to more fashionable and cost-effective products. Technologically, media plays a crucial role in communicating new fashions to the consumers. M&S is known for easy delivering of high-quality of products that meet the standards and requirements of the customers (Wilson and JP, 2015)
How can the company’s profitability be assured without compromising customer retention?
The profitability of the company is determined not only by the product quality, but also by the structure of the industry. Various factors contribute to the profitability of the company like threat of high substitutes, threat of some new entrants, bargaining power of suppliers or buyers, intensity of rivalry and more (Thompson et al. 2017). In order to evaluate on the whole strategic positions of any business as well as its environment, SWOT analysis is important. They help to analyse the key strategies which feed into business and marketing objectives.
Various issues faced by Marks & Spencer
Fashion faux pas: A third of nations’ women still buy products from M&S. But amid such heavy competition, the chain is struggling to maintain every woman’s appeal in clothing. Women of every age want to be more fashionable these days and M&S is struggling to keep pace with their desires. But the group’s multiple brands like Limited Edition is lacking in consistency and authority which is creating some issues.
Poor stores: M&S has large stores which makes difficult in navigation. There is a lack of investment seen in small local outlets. Although efforts have been made in building coffee shops in some outlets, still more work is needed to create the exciting spaces.
Peak stuff: According to Global data...