Make a PPT(a Microsoft PowerPoint presentation, should not be wordy ) and a speech script for eachslide. There arearound 1000 words in total in the wholepresentation.The presentation based on the...

Slide 1
USE OF USERS' DATA FOR E-COMMERCIAL USAGE WITHOUT CONSENT AND ITS ETHICAL IMPLICATIONS
Introduction
        E-business organisations use their users’ data for making the offered products and services in synchronisation of the behaviour of the users, their preferences and demands.
        The collection of data and the aim of making offers aligned to users’ preference in case of e-business place the high competition and the higher margins of profit earning as the context, which makes the landscape of business highly volatile.
As e-businesses collect users’ data and use them for their benefit, the ethical aspects are raised, as in many cases the over-prioritisation of profit earning and lack of consideration for users’ privacy and conveniences are lead to negative outcomes, which the current discussion provides in details.
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Dynamics of E-Business
Internet connectivity and its integration with financial system is essential for e-business
E-business is versatile and can be used for customers as well as business partners
E-business is trust based and scope for fraud is high and offer low employment
E-business offers high margin, low investment and resources
E-businesses require internet connectivity and its integration in the target markets’ financial system to become functional. As opined by Matos and Krielow (2018) E-business is functional between businesses to customer, business to business, customers to business and even customer to customer. In e-business, buyers have to rely upon their visual perception and organisational promises to make their purchases and therefore the scope for fraud is high. The use of internet makes e-business easy to set up, offer wider reach but low employment.
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Factors Affecting Success of E-Business
Firstly, the authentication of the product and service promised on website to customers
Availability of internet connection and its affordability to customers
Alignment of offered product and services with the customers’ demands
In order to succeed as an e-business organisation the products displayed and services demoed on the website must prove authentic to the customers at the time customers get experience them. As observed by Kumar et al. (2018), as e-business is internet based, in a market where customers can easily available internet due to its connectivity and affordability would make e-business successful. Lastly, offered products and services being aligned with the demands of the customers are necessary for e-business success.
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Ways of Collecting Users’ Data in E-Business Industry
Through online survey, before or after online purchase
Collecting feedback of users for purchased products, services and...