Major Manufacturers producing Private Label Brands Private-label brands now account for one of every five items sold in US supermarkets, drug chains, and mass merchandisers A controversial move by...

Major Manufacturers producing Private Label Brands

Private-label brands now account for one of every five items

sold in US supermarkets, drug chains, and mass merchandisers A controversial

move by some marketers of major brands is to supply private-label makers For

example, Ralston-Purina, Borden, ConAgra, and Heinz have all admitted to

supplying products – sometimes lower in quality – to be used for private

labels

Other marketers criticize this strategy, maintaining that

these actions, if revealed, may create confusion or even reinforce a perception

by consumers that all brands in a category are essentially the same Choose a

side, arguing that manufacturers should feel free to see private labels as a

source of new revenue or that national manufacturers should never get involved

with private labels