Macy’s is referred to as an “anchor store” in a
large regional mall. It carries a wide variety of merchandise, including
clothing, shoes, and household merchandise. Macy’s would best be described as a
_______.
Student Response Value Correct
Answer Feedback
A. Power
Retailer
B. Discounter
C. Specialty
Store
D. Wholesaler
E. Department Store
2.
Marco traveled across three states to shop at Tiffany’s to
buy his girlfriend, Jana, a present. This is the only Tiffany’s store in the
entire region. The degree of channel coverage for Tiffany’s is:
Student Response Value Correct
Answer Feedback
A. Intensive
B. Exclusive
C. Transactional
D. Logistical
E. Speed
3.
A consumer buys berries at Remlinger Farms, flour and sugar
at a bulk food store, and milk and butter at a local dairy, then returns home
to bake two dozen strawberry pies for a family reunion. Considering only her
shopping behavior (not the baking of the pies), which logistical function
activity did the consumer engage in that is ordinarily performed by a retailer,
such as a supermarket?
Student Response Value Correct
Answer Feedback
A. risk
taking
B. assorting
C. transporting
D. storing
E. creating
form utility
4.
Mark is in the logistics department at Lowe’s. Which of the
following would not be one of his duties?
Student Response Value Correct
Answer Feedback
A. Inventory
management
B. Transportation
C. Warehousing
and materials handling
D. Servicing the product after delivery
to the customer 100%
E. Order
processing
1
5.
Karl Zimmerman imports furniture from Germany-some antiques
but mostly new pieces made and painted in the Black Forest. To keep costs down,
he has arranged to ship the furniture only when there is enough to fill a
40-foot container. The container moves through Germany by truck, river barge,
and train before being loaded on a container ship. When the ship docks in the
U.S., the container is loaded onto a train and then a truck for delivery to
Zimmerman’s shop. Zimmerman’s method of bringing goods to the U.S. is called:
Student Response Value Correct
Answer Feedback
A. strategic
channel alliances.
B. international
trading alliances.
C. intermodal
communication.
D. intermodal transportation.
E. international
marketing.
6.
An inventory supply system that operates with very low
inventories and thus requires fast on-time delivery is using the:
Student Response Value Correct
Answer Feedback
A. customer
response system.
B. just-in-case
concept.
C. expedited
inventory management system.
D. delivery-on-demand
concept.
E. just-in-time concept.
7.
Jon Jabber is a full-function merchant wholesaler who sells
hula hoops all over the country. Jon purchases the hula hoops from the
manufacturer and stores them in his warehouse until he receives an order from a
retailer, at which time Jon packs and loads a truck with the product and ships
it to its destination. Jon’s firm is what type of wholesaler?
Student Response Value Correct
Answer Feedback
A. Manufacturer’s
Sales Office
B. Distributor
C. Manufacturer’s
Sales Branch
D. Agent
E. Jobber
8.
You probably own several pairs of blue jeans. Further, it is
highly likely you purchased those jeans at retail stores located in a shopping
mall. It is quite unlikely you bought the jeans directly from the manufacturer.
In fact, most goods are brought to you via a(n) _____, which consists of
several organizations involved in the process of marketing products or services
and making them available for our use as consumers.
Student Response Value Correct
Answer Feedback
A. marketing
chain of command
B. marketing channel
C. organizational
hierarchy
D. marketing
hierarchy
E. organizational
chain of command
9.
Larry’s parents decide to buy him a car as a graduation
present, so Larry places an order through Jeep.com for a customized Jeep
Wrangler. The information that he specifies is transferred electronically to
DaimlerChrysler, the manufacturer of Jeeps. The order is then sent
electronically from DaimlerChrysler to its suppliers so they can send the
necessary parts exactly when needed to assemble Larry’s Jeep Wrangler. Larry’s
Jeep is manufactured and sent to the local dealer for Larry to pick up. The
entire process, from order to delivery, took only ten days. This process is an
example of _____ made possible by _____.
Student Response Value Correct
Answer Feedback
A. warehousing
and materials handling; continuous flow of goods
B. order
processing; cross-docking
C. customization; back-order shipping
D. transportation;
vendor-managed inventory
E. “just-in-time”
inventory management; electronic data interchange
10.
A current emphasis in supply chain management is to make the
process of ordering as simple as possible, often through electronic data and
inventory systems that are called:
Student Response Value Correct
Answer Feedback
A. quick
response and efficient consumer response delivery systems
B. minimum-inventory
systems
C. Web-based
response systems
D. order replenishment systems
E. speedy
systems
Which of the following is FALSE concerning channel members:
Student Response Value Correct
Answer Feedback
A. An agent,
e.g., a Manufacturer’s Representative, does not take physical possession of the
product being sold.
B. There are
two kinds of Merchant Wholesalers: Distributors and Jobbers.
C. Distributors and jobbers are
considered part of a vertically-integrated channel. A
vertically-integrated channel implies that a company owns the entire channel of
distribution for its product, from manufacturing to retail. Distributors and
jobbers are not considered part of a vertically-integrated channel since they
are independently owned (not owned by the manufacturers).
D. The main
difference between a Manufacturer’s Sales Branch and a Manufacturer’s Sales
Office is that the sales branch carries inventory.
E. A
distributor is a full function wholesaler.
2.
Mike is an avid musician who opened a new music store called
MP3s a few years ago. Since then Mike has become much more knowledgeable about
the business and has decided to launch his own record label in order to have
more control over the music that he sells in his stores. This is an example of
what?
Student Response Value Correct
Answer Feedback
A. Administered
channel
B. Mass
Merchandising
C. Backward vertical integration D. Contractual
channel
E. Forward
vertical integration
3.
Two students, Nick and Lee, were studying for an upcoming
exam in MAR 3023. While studying the chapter on marketing channels, Nick made
the following statement: “If it weren’t for wholesalers and other
intermediaries in the channel of distribution, the products we buy would cost a
lot less!” After contemplating Nick’s statement, Lee said, “Wait a
minute. We learned in class that channel intermediaries actually make marketing
more efficient by minimizing the number of transactions necessary to sell
products.” Lee’s statement refers to:
Student Response Value Correct
Answer Feedback
A. direct
marketing only; Nick was correct.
B. channel
intermediary development.
C. value created by channel
intermediaries.
D. price
gouging by channel intermediaries.
E. channel
intermediary promotional efforts.
4.
Mark is in the logistics department at Lowe’s. Which of the
following would not be one of his duties?
Student Response Value Correct
Answer Feedback
A. Inventory
management
B. Transportation
C. Warehousing
and materials handling
D. Servicing the product after delivery
to the customer
E. Order
processing
5.
Within the domain of logistics management, the customer
service concept implies that firms should:
Student Response Value Correct
Answer Feedback
A. automate
customer service.
B. set customer service levels and
logistic costs simultaneously in order to achieve strategic goals.
C. establish
logistics costs and let customer service follow.
D. maximize
customer service levels, then make the necessary logistics decisions.
E. minimize
customer service levels, then make the necessary logistics decisions.
6
_____ are firms that perform most or all of the logistics
functions that manufacturers, suppliers, and distributors would normally
perform themselves.
Student Response Value Correct
Answer Feedback
A. Freight
forwarders
B. Freight
jobbers
C. Wholesalers
D. Rack
jobbers
E. Third-party logistics providers
General Feedback: Text
page 425:
7.
Which of the following best describes a type of agent called
a manufacturer’s representative?
Student Response Value Correct
Answer Feedback
A. an
independent manufacturing organization that sells to a number of different
retailers
B. an independent selling organization
that will sell on behalf of a number of different manufacturers
C. a selling
organization that represents customers in deliberations with manufacturers
D. an
independent selling organization that sells on behalf of only one manufacturer
E. an
employee of a manufacturing organization who only sells to a specific number of
retailers
8.
During the 1990s, Sports Port, a motorcycle and fishing boat
retailer located in a small northern Minnesota town, was the world’s largest
dealer for Crestliner fishing boats. In order to meet the demand of his many
customers, the owner of Sports Port worked with a wide variety of channel
members, ranging from the manufacturer of the boats to trucking firms, other
retailers, and even detailers. Such a diverse channel of distribution often
resulted in channel conflict. However, due to his strong consumer following,
the owner of Sports Port had the power to resolve disputes between channel
members. The owner of Sports Port served as the _____ in the channel of
distribution.
Student Response Value Correct
Answer Feedback
A. wholesaler
B. producer
C. sole channel intermediary
D. channel
spokesperson
E. channel
captain
9.
Larry’s parents decide to buy him a car as a graduation
present, so Larry places an order through Jeep.com for a customized Jeep
Wrangler. The information that he specifies is transferred electronically to
DaimlerChrysler, the manufacturer of Jeeps. The order is then sent
electronically from DaimlerChrysler to its suppliers so they can send the
necessary parts exactly when needed to assemble Larry’s Jeep Wrangler. Larry’s
Jeep is manufactured and sent to the local dealer for Larry to pick up. The
entire process, from order to delivery, took only ten days. This process is an
example of _____ made possible by _____.
Student Response Value Correct
Answer Feedback
A. warehousing
and materials handling; continuous flow of goods
B. order
processing; cross-docking
C. customization; back-order shipping
D. transportation;
vendor-managed inventory
E. “just-in-time”
inventory management; electronic data interchange
10.
The most popular intermodal coordination approach is:
Student Response Value Correct
Answer Feedback
A. trailer on flatcar
B. air-truck
freight carrier
C. containers
on air carrier
D. trailer
on water carrier
E. air-ground
freight forwarders