M-commerce (also known as mobile commerce) is being lumped in with many strategic internet plans. Discuss some of the industries that are likely to use mobile commerce and how it is working for them....

What is M-commerce?
M-commerce or the mobile-commerce can be described as a commercial transaction that
involves the transfer of ownership rights of using goods and services, and is conducted using
a mobile device such as a mobile phone or a PDA.
Increasing penetration of mobile devices across the world and growing demand for
convenience is driving m-commerce activities. According to comScore – a leading internet
analytics company, approximately 38% of all the smartphone owners across the world, have
used their phone for purchasing after they owned these devices. Product and services
purchased using the mobile devices includes Digital purchases, books, clothing and
accessories, auto, flowers, hotel deals, tickets, foods etc.
Industries likely to use M-commerce?
Many industries across the globe have resort to the use of mobile commerce for increasing
the customer base and total revenue. For example retail, telecom, banks etc. Besides the
regular users of the m-commerce, many industries like the insurance, hotel and travel
industry etc, have started revamping their business model to leverage on the growing demand
for mobile commerce. The hotel and travel industry can use the m-commerce to initiate
bookings and reservations, drive promotional events, provide information to the customers
related to their booking, preferred holiday destinations, and suitable packages for their use.
On-the-go customers and travellers frequently use their mobile phones for getting
information about hotels and tourist destinations, and booking them on their way. One of the
hotel chains (Omni Hotels) has witnessed 85% increase in customer traffic over the last six
months. After conducting an...