Luxury cars would be best describe as a/an ___________________ product.
2. The following are the major steps in developing new products EXCEPT_______________.
Jeryson and Jacob are preparing the budget in finalizing plan for the full scale marketing of their new Wi-Fi watch product. They are in the ____________ phase of new product development.
4. In the marketing mix, price is the one that relates directly to______________.
5. A company uses __________ pricing when both the unit cost and the and mark up price are considered.
6. A marketing intermediary's main role is to ____________.
7. ______________ marketing channels are composed of two levels: the manufacturer and the end consumers
8. ____________ is/are an element of the promotional mix employing seasonal discounts, raffle and promo coupons, and give aways.
9. In setting the advertising budget, this method involves considering the promotional goals of the company and the activities that need to be accomplished to achieve them.