Loyalty plans, marketing, and ethics •List the loyalty programs you belong to and who you think benefits more from the relationship Are both parties benefiting equally in the relationship, and if...

•List the loyalty programs you belong to and who you think

benefits more from the relationship Are both parties benefiting equally in the

relationship, and if so, how? Why is a mutually beneficial relationship between

buyer and seller important to a successful marketing practice? What other

strategies might you use as a marketer to strengthen the relationship between

you and your customers? Provide a rationale for why you would select these

strategies

•How would a marketing manager or management team overcome

the typical difficulties faced in trying to ensure ethical standards? Identify

a potential ethical issue related to relationship marketing, and provide an

example of an ethical solution for this dilemma Explain your reasoning