Lisa is a Marketing Manager working for a large professional outdoor organizing company. She was interested to know the customer preferences and what the company wants from them. She wanted to ensure...

Lisa is a Marketing Manager working for a large professional outdoor organizing company. She was interested to know the customer preferences and what the company wants from them. She wanted to ensure that the customer information would enable them to best provide services to their customers. Three hundred nine customers were selected from each of the four geographic regions (South, Klang Valley, North and East Coast) of Peninsular Malaysia, and they were asked which type of outdoor activities they prefer. The results of the survey are given in Table 3.