Length: Minimum 8 pages, double-spaced (not counting title page, references, etc – 8 pages in the body of assignment), and in Times New Roman Font. APA format required (10%).
Content: Students will research the Role of Trust in the Marketing of Services topic in much greater detail. Since this assignment accounts for a significant portion of your final grade, you should begin work early. The book can provide you with some information for your research, but the book must not be the only source of information. References must be from professional and academic journals or official webpages of professional agencies and legitimate organizations. Newspaper articles and webpages should be used with great care and never as the primary source as the accuracy of the information can be an issue. Wikipedia is NOT a legitimate source.
Writing Style and Grammar: Spell and grammar check your document to ensure it is correct, concise, clear and cohesive. APA format required and will account for 10% of the final grade.
Grading: Please note that students should read and reference all chapters for the course (and for the research assignment) though quizzes are not required for all chapters.
Textbook: Services Marketing, by Zeithaml (7th Edition), published by McGraw Hill, ISBN XXXXXXXXXX & Videos & Readings Posted by Instructor