Legal and accounting firms now advertise their services in many countries. Search for a few advertisements and review the following: What do these fi rms do to cope with the intangibility of their...

Legal and accounting firms now advertise their services in many countries. Search for a few advertisements and review the following: What do these fi rms do to cope with the intangibility of their services? What could they do better? How do they deal with consumer quality and risk perceptions,