Answer To: Learning outcomes Assessment criteria 1 Understanc tie background to 1.1 discuss models of strategic...
Robert answered on Dec 22 2021
P a g e | 1
Strategic change management
P a g e | 2
Executive summary
There will be hardly any organization in the market that has never undergone any strategic
change to remain competitive in the market. In this ever changing era of competition, change
is inevitable criteria to remain profitable. This report has been prepared with the objective of
understanding strategic change management process, its models, strategies, resistance, and
role of stakeholders in the company. This report has been prepared on Tesco plc; change
suggested in this report is technological by nature, it is suggested to implement improvised
self check out system at Tesco store to reduce customer queue at the counter and make the
overall check out system faster and effective.
P a g e | 3
Table of Contents
Executive summary .................................................................................................................... 2
Introduction ................................................................................................................................ 4
About the organization ............................................................................................................... 4
Change management .................................................................................................................. 5
Models of strategic change ........................................................................................................ 5
ADKAR model of change management ................................................................................ 5
Lewin’s three step model of change management ................................................................. 7
Kotter eight step model of change ......................................................................................... 8
Relevance of the model to current economy.............................................................................. 9
Strategic intervention techniques in organization ...................................................................... 9
Intergroup intervention .......................................................................................................... 9
Personal or interpersonal intervention ................................................................................. 10
Team intervention ................................................................................................................ 10
Structural intervention ......................................................................................................... 10
Need of strategic change .......................................................................................................... 10
Driving force of change ........................................................................................................... 11
Need to respond towards this change....................................................................................... 11
Stakeholder analysis................................................................................................................. 12
Change management strategy with stakeholders ................................................................. 12
Strategy evaluation............................................................................................................... 13
Resistance to change ................................................................................................................ 13
Appropriate model for change ................................................................................................. 14
Implementation plan ................................................................................................................ 14
Evaluation strategy................................................................................................................... 15
Conclusion ............................................................................................................................... 15
Bibliography ............................................................................................................................ 16
P a g e | 4
Introduction
Change management is a process of organizational development that helps in improving the
organizational efficiency in some way or the other. Increasing competition is causing
continuous changes in the market place, change cycles are becoming very short, which means
fast changes are taking place in the industry. To remain competitive in the market,
organizations are forced to accept the changes at earliest possible. In simple terms strategic
change can be defined as the process of implementing new strategies in the organization that
will help in taking the organization to a new position.
This report has been prepared with the objective of understanding strategic change
management process; it aims at evaluating the change management process at Ford motors.
This report includes information on the change management process, its relevance with the
economy, purpose of strategic intervention techniques, the resistance and driving force of
change, the resistance cause and strategies to overcome it. This report will help the readers as
well as the management of the company in understanding the strategic change process in-
depth.
About the organization
The public limited company Tesco was incorporated in 1919 in Cheshunt, United Kingdom
by Jack Cohen and the first store was inaugurated in 1929 in Burnt Oak (Anon., n.d.). The
company ranks third largest among the global grocer and merchandize retailer based on its
revenues. The unique feature of Tesco has been its size that is, large in-built spaced stores
mostly located outside the town. Tesco has diversified its operation both in terms of
geography and products or services it provides to the customers. The company is presently
operating in fourteen countries with over 4811 stores and 4, 72,000 employees retailing
P a g e | 5
products and services like books, clothing, furniture, petrol, electronic, software, providing
financial services, telecom, DVD rentals and music downloads (Tesco plc, 2011).
This report suggest technological change to Tesco plc, it is suggested that company can opt
for better technological support system such as checkout system in the company, cross
docking system etc. these strategies will help the company in improving customer relation as
well as business management process.
Change management
Before describing the change management models, first concept of change will be elaborated
upon. In simple terms change management has been defined as the number of initiatives and
activities undertaken by the organization with the aims of improving...