© Laureate International Universities 2016 Assessment Brief Program Bachelor of Business College William Blue College of Hospitality Management APM College of Business and Communication Code and...

Tesla case study


© Laureate International Universities 2016 Assessment Brief Program Bachelor of Business College William Blue College of Hospitality Management APM College of Business and Communication Code and Subject MGT302A – Strategic Management Assessment Case Study – (Essay format) Group or Individual Individual Length 2000 words (+/-10%) Learning Outcomes 1. Describe various key strategic management processes (strategic inputs, strategic actions and strategic outcomes) 2. Discuss, assess and analyse the internal and external environments of an organisation to determine resources, capabilities and core competencies 3. Develop and critique the implementation of strategic responses to current and future issues facing the global business environment 4. Evaluate business and corporate level strategy and identify the key risks associated with these strategies 5. Evaluate an organisations ability to effectively implement business/corporate strategies Submission Date Week 12 Total Marks 100 Weighting 50% Case study questions: The following questions are based on the case “Tesla Motors: Charging into the Future?” (Hitt, M.A., Ireland, R.D. and Hoskisson, R.E. 2015, Strategic Management: Competitiveness & Globalisation: Concepts and Cases,11e, Cengage Learning, Case 29, pgs 381 -395). 1.Critically evaluate Tesla’s competitive environment. Does the company have a source of (sustainable) competitive advantage? 2. Based on an analysis of the internal environment, discuss the company’s capabilities, and core competencies. Does Tesla have any weaknesses that can impact its ability to compete in the future? 3. What are the trends and conditions in the external environment that have had / will have a dominant influence on the firm’s strategic actions? 4. What are the advantages of Tesla’s business level strategy? What are the risks? 5. As the company grows and expands internationally, what challenges is it likely to face? What recommendations can you make to reduce these potential risks? Required: You should produce an essay that answers each one of the questions above, using a question/answer format. Each question is worth 20 marks (Total 100 marks). The document should include a title page at the start, and a full reference list at the end. In-text referencing (Think/Harvard-style) should be used where necessary. © Laureate International Universities 2016 Marking Guide (per question) Responses accurately and clearly communicate answers to case study questions /10 0 – 2.5 2.5 – 4.0 4.5 – 6.0 6.5 – 8.0 8.5 – 10.0 Majority of responses do not answer the question asked AND communication is unclear with minor spelling and grammatical errors. Responses have an implied answer to the questions asked but do not directly answer the questions OR communication is poor with major spelling or grammatical errors. Majority of responses provide a direct and accurate answer to the questions but the communication lacks clarity OR has major grammatical or spelling errors. Majority of responses provide a direct and accurate answer to the questions. Responses are clearly communicated with minor grammatical or spelling errors. All responses provide a direct and accurate answer to the questions. Responses are communicated clearly withno grammatical or spelling errors. Theory used is accurately explained and applied to support answers /8 0 – 2.0 2.5 – 3.5 4.0 – 5.0 5.5 – 6.5 7.0 – 8.0 Majority of responses are NOT supported with relevant theoretical knowledge OR majority of theory used is explained incorrectly. Majorityof responses to questions are supported with relevant theoretical knowledge that is explained with minor clarity issues and not integrated intothe answer. Majority of responses to questions are supported with relevant theoretical knowledge. Explanation of theory has minor errors or clarity issues, but integrated well in the answer. All responses to question are supported with relevant theoretical knowledge that is explained correctly BUTnotintegrated well into the answer. All responses to questions are supported with relevant theoretical knowledge that is explained correctly and integrated seamlessly intothe answer to the question. Theory is supported with appropriate references that are cited correctly /2 0 0.25 – 0.5 0.75 – 1.0 1.25 – 1.5 1.75 – 2.0 In-text or reference list citations are NOT used. In-text and reference list citations are present but do not follow a particular referencing framework. Referencing style used is used correctly but is notthe referencing style required according to Think Education Standards. In-text and reference list citations used accurately but have minor errors according to Think Education Standards. Both in-text and reference list citations are used perfectly according to Think Education standards. Total mark /20