Launch Readiness Plan: 1. Introduction: The Innovation This section should function as the introduction to your plan. It should set the scene by: a. Briefly explaining the innovation that you are...

Launch Readiness Plan:
1.    Introduction: The Innovation
This section should function as the introduction to your plan. It should set the scene by:
a.    Briefly explaining the innovation that you are proposing to launch;
b.    The problem(s) that this innovation addresses/solves;
c.    The target market (including specific personas) for your innovation; and
d.    The main competitors you will face.
2.    Further Design Thinking Activities (if applicable – not compulsory)
This section should be used only if your innovation requires you to carry out further DT activities in order to get it ready-to-launch. If this is the case, ensure this section is rather brief as the majority of the plan should be focused on the launch itself. What other Design Thinking activities would you have to carry out in order to be able to launch the innovation? If you feel you have a finished innovation and do not require any further Design Thinking prior to launch, you can merely state that.
All proposed details need to be justified, costed, and supported by relevant research.
3.    Launch Plan (compulsory)
This section should explain the following:
a.    How you propose to launch your innovation (e.g. Event? Online?); the timing of your launch; where it will take place; etc.

b.    How you are planning to communicate with your target users pre-launch. This includes discussion of communication channels, promotion activities, etc.
All proposed details need to be justified, costed, and supported by relevant research.
4.    Resource Plan (compulsory)
This section should discuss the resources that you have and those that you need to assemble before being ready to launch. Your plan must consider each of the following resources:
a.    Physical resources (e.g. location, raw materials, etc.)
b.    Human resources (e.g. staff with certain skills, business partners, suppliers, etc.)
c.    Intellectual resources (e.g. IP, etc.)
d.    Financial resources and budget for the launch (money)
All proposed details need to be justified, costed, and supported by relevant research.
5.    Long-Term Plan (compulsory)
This section should be VERY brief and merely provide a short overview of the long-term strategic direction you are planning for your innovation, e.g. starting a new business, seeking merger or acquisition opportunities, innovation as a one-off, etc. This section requires you to also explain why you plan this particular strategy.

6.    Recommendations and Time Frame (compulsory)
This section functions as a conclusion to your report. It must provide key recommendations of how to proceed with the innovation, based on your plan. It must also contain a Gantt Chart (or similar) that details the timing and duration of actions you are proposing to carry out before launching your innovation.