Labeling Influence The Baylor College of Medicine decided to replicate this taste test by monitoring brain activity while conducting the test on participants. They also wanted to see whether brand...

Labeling Influence

The Baylor College of Medicine decided to replicate this taste test by monitoring brain activity while conducting the test on participants. They also wanted to see whether brand labeling would affect

the results. When participants were shown which cola they were sampling, Coca-Cola® was preferred by 75% of the participants. What conclusions can you draw from this study?