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Quasi-Experimental Designs
Conducting research for an academic study is the primary way scholars support and persuade their premises and audiences. However, there are different approaches as to how scientists conduct research. For instance, scientists typically use two designs to conduct experiments: the posttest-only design and a pretest-posttest design. However, some experiments require a quasi-experimental design if the researchers find that they do not have complete control over the experiment's variables (Cozby & Bates, 2017). Quasi-experimental designed experiments also differ from traditionally designed experiments as they cannot employ randomization, nor are they able to reference a control group (Cozby & Bates, 2017). Through the examples provided below, I will demonstrate my understanding by identifying the design's major threats to validity and how a quasi-experimental design can be necessary over an experimental design.
One-Group Pretest-Posttest Design
The one-group pretest-posttest design assesses the participants' results before and after the experimenter's manipulation occurs (Cozby & Bates, 2017). Specifically, the researcher will first measure a participant's baselines of specific traits like behavior, emotions, cognition, or whatever the researcher is interested in testing. Then, the researcher will implement something like a treatment, therapy, or regimen and test the subjects again to evaluate the treatment's effectiveness (Cozby & Bates, 2017).
One-Group Pretest-Posttest Design: Example
An example of a one-group pretest-posttest design would be testing the cessation of smoking cigarettes. Initially, the researcher would collect a random population of smokers and evaluate their smoking habits (pretest baseline) (Cozby & Bates, 2017, p. 169). After each participant's baseline is established, the researcher would then manipulate or employ the group's smoking regimen. After the manipulation, the dependent variables (smokers) will be analyzed (i.e., how many cigarettes were smoked after the employed regimen) (Cozby & Bates, 2017).
Potential Threats to Validity
However, according to our course materials, this quasi-experiment has serious deficiencies. For example, the experiment does not consider several factors. The research does not incorporate experimental "history, maturation, testing, instrument decay, and regression towards the mean" (Cozby & Bates, 2017, p. 231).
History– For example, a participant could have died or experienced a confounding event between the pre and posttests. This would make the finding of the participant's smoking habits to be invalid (Cozby & Bates, 2017).
Maturation– For example, say the experiment's duration between pretest and posttest is five years. During this time, the smokers could have grown wiser or more concerned with their health and quit smoking. Therefore, the researcher's regimen would not be considered, and the experiment would be invalid (Cozby & Bates, 2017).
Testing– The pretest test itself could be enough for smokers to recognize their unhealthy habits. Therefore, merely taking the pretest could muddy posttest results. Thus, the therapy employed would not be gauged accurately in terms of baseline measurements (Cozby & Bates, 2017).
Instrument Decay– There is always the possibility of the participants becoming fatigued or bored of the experiment. For example, over time, the participants may not be as motivated to record their smoking habits, thus making the experiment inaccurate (Cozby & Bates, 2017).
True Experimental Design
In order to make this experiment a true experimental design, the researcher would collect a random population of smokers, evaluate their smoking habits (pretest baseline) and divide the smokers into two "equivalent" groups (Cozby & Bates, 2017, p. 169). After each participant's baseline is established, the researcher would then manipulate or employ a smoking regimen on Group X and do nothing to Group Y, the control group. After the manipulation, the dependent variables (smokers) will be analyzed.
Concluding Remarks
Assessing whether to employ a pretest-only, pretest-posttest, or a quasi-experimental design is the starting point for most experiments. Implementing either design will help a researcher become more persuasive in supporting claims because it renders data more objectively and scientifically. In short, selecting, observing, and measuring data (pre and post) to determine variances, percentages, and behaviors between groups validate research because it can be easily replicated or generalized for future applications.
References
Cozby, P. & Bates, S. (2017).Methods in behavioral research (13th ed). New York, NY: McGraw-Hill.
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