Klapper’s phenomenistic theory argues that media’s greatest power rests in their ability to reinforce existing attitudes and values. At the time, this was evidence that media had limited effects—they...

Klapper’s phenomenistic theory argues that

media’s greatest power rests in their ability to

reinforce existing attitudes and values. At the

time, this was evidence that media had

limited effects—they were limited to reinforcement. But more contemporary thinking

sees reinforcement as anything but a limited

effect. Can you anticipate some of the

arguments in support of this view?