Kindly, do the assignment as per the guidelines. For this assessment, each student will choose any TWO of the four articles provided below and write a reflective analysis. This is an individual...

Kindly, do the assignment as per the guidelines.
For this assessment, each student will choose any TWO of the four articles provided below and write a reflective analysis. This is an individual assessment with a maximum word limit of 600 words for each article analysis (1,200 words in total for both articles excluding references). In analysing the two chosen articles, the emphasis is on identifying the marketing implications of the events or issues described in the selected articles. For each of the two selected articles, students are to prepare a write-up (in a single .doc or .docx format) answering the following question: What are the implications of the events/incidents/issues in the articles from a marketing perspective and how will these impact (positively or negatively) relevant stakeholders? The write-up for each article should be presented in the following format: 1. Concise summary of the key issues illustrated in the article. 2. Explanation of why the issues illustrated in the articles are important. 3. Discussion of implications of these issues from a marketing perspective. Article Website/weblink #1 https://blog.hubspot.com/marketing/marketing-trends #2 https://theconversation.com/how-social-media-is-helping-big-tobacco-hook-anew-generation-of-smokers-112911 #3 https://hbr.org/2019/06/the-kind-of-authenticity-customers-will-pay-more-for #4 https://hbr.org/2019/06/research-actually-consumers-do-buy-sustainableproducts Provide a list of at least 4 citations and references for your reflective analysis of each article (that is 8 relevant references in total for both articles). The references should consist of published academic and research papers and textbooks in the write-up to support key points. Ensure that your references are relevant to the issues discussed. You should also reference the chosen articles in the submission document with the correct URL in the reference list section (this is additional to your academic references). Referencing should follow the APA style. Each article analysis submission is worth 10% equating to a total of 20% of the semester’s mark for the unit. Any assessment with a ‘Turnitin’ score of more than 20% will be checked by the marker and unit coordinator for potential plagiarism issues although it may not necessarily mean that you have plagiarised. If there is a substantial similarity score in the ‘Turnitin’ report, your assessment will be investigated for plagiarism and could be forwarded to an appropriate office/authority. Assessment Criteria: A brief marking criteria is provided below. A more detailed marking rubric is provided on Moodle. • Summary of key issues (10%) • Explanations of issues’ importance (20%) • Reflective analysis (50%) • Writing style (10%) • Evidence of research (10%) Penalties apply for exceeding word limit (1% mark will be deducted from the total mark for every 100 words over the allowed 1,200 words limit). Penalties apply for late submission (5% mark will be deducted from the total mark per day unless an approved extension has been granted). Submission checklist for Assessment 1: • Cover page with student name and ID (use the cover page provided in Moodle); • 1.5 line spacing and 12 size font in Times New Roman; • Maximum of 600 words for each article (maximum of 1,200 words in total excluding references); • Submitted in .doc or .docx format as a single document.