KEY INFORMATIONType: Individual or in Pairs Weight: 10%Due Date: Friday, September 29 11:59 p.m.When completing this work, consider the company and the customer you focused on for your first...

WRITTEN ASSIGNMENT        6
WRITTEN ASSIGNMENT
Table of contents
Introduction    3
Positive Aspects and Offerings    3
Potential Objections    4
Marketing Strategies    5
Skeptical Consumer Perspective    5
The Influence of Perception on Consumer Behaviour    6
Conclusion    6
References    8
Introduction
    Our sports brand establishes itself as a worldwide sports brand that captures the hearts and dreams of athletes and fitness enthusiasts alike in a world that is driven by athletics, fitness, and personal style. It is essential to give a thorough overview of the business, its varied product portfolio, and the range of services that distinguish Our sports brand as a leader in the sector as we enter into the world of marketing Our sports brand. In this article, we will highlight the benefits that make our sports brand appealing to customers while also noting any possible drawbacks that could emerge when people consider associating themselves with the brand. Our sports brand encompasses a lifestyle rather than merely being a sports brand. We serve those who consider sport to be more than simply an activity but also an integral part of who they are. In the parts that follow, we'll explain our position as marketers, defining the core of the brand, then switching to the viewpoint of a skeptic to learn more about their concerns. We'll wrap off by talking about how perception has a significant impact on customer value and behaviour.
Positive Aspects and Offerings
    Our sports brand is committed to offering athletes and fitness fans the most advanced sports apparel that improves functionality, comfort, and style. As a sports brand, some of our primary advantages and strengths are as follows –
· High-Quality Products: Products under our sports brand are known for their exceptional quality (Gawrysiak et al., 2020). We carefully choose our fabrics to guarantee their sturdiness, breathability, and moisture-wicking capabilities.
· Innovative Design: We keep competitive by introducing design aspects that not only improve performance but also give products a hip and modern appearance. Our goods are made to help athletes look and feel good.
· Wide Product Range: Our sports brand provides a wide variety of items, including running shoes, activewear, compression gear, sports accessories, and more. Customers can choose the ideal equipment for their unique needs thanks to the diversity.
· Consumer-Centric Approach: We cherish consumer feedback and consistently work...