kAutumn 2018 Portfolio Effectiveness in the Business World (EBWO3001) Student Name: Vannae Holt Student Number: 55857 XXXXXXXXXXLecturer Name: Assessed Learning Outcomes: 1. Demonstrate an...

kAutumn 2018 Portfolio
Effectiveness in the Business World
(EBWO3001)
Student Name: Vannae Holt
Student Number: 55857
Lecturer Name:

Assessed Learning Outcomes:
1. Demonstrate an understanding of the concept of the organisation and the environment in which it operates, including determining the competitive advantage for an organisation.
2. Identify and analyse organisational operations, responsibilities
3. Discuss the needs of the consumer and people who work in a business.
4. Recognise a range of issues related to business and how they interlink.
    
How you are required to approach your Assignment
As a requirement for the completion of this portfolio, you should first decide on a type of business you would like to research from the list provided, your answers to the tasks below should relate to this business chosen.
List of Business’s to choose from:
Nike, Samsung, Facebook.
    Tasks
    Contents (350-400 words per task)
Total word limit: 1500 words (+/- 10%)
    
Page
    Learning outcomes
    Task 1
    a. Briefly describe the nature, background and history of a business you have chosen from the list
b. In what ways could PESTEL be useful in helping the business to meet its objectives?
    
3
    
LO1/4
    Task 2
    a. In what ways is ‘globalisation’ having an impact on your chosen business? Discuss two examples.
b. How has technology helped the chosen business to succeed in its daily operations?
    
4
    
LO1/2
    Task 3
    a. Briefly identify the targeted customers the business tailor to. Why is it important for a chosen business to understand its customers?
b. Describe TWO ways in which your chosen business can attract and keep more customers.
    
5
    
LO1/3
    Task 4
    a. What is the role of ethics in your chosen business?
b. With examples from similar or competitive businesses, describe how your chosen business is combating Carbon Emissions and reducing Co2.
    
6
    
LO3/4
    
    References (in full Harvard style – see your EAP 1 note)
    7
    
This portfolio is a working document that MUST be completed over the 10-week course.
By the end of the 10-week course, you should have completed 4 tasks. You will also be required to work on your portfolio during your weekly tutorial sessions.
ASSESSMENT – PORTFOLIO
    Task 1
    Learning Outcomes
    a. Briefly describe the nature, background and history of a business you have chosen from the list
b. In what ways could PESTEL be useful in helping the business to meet its objectives?
    
LO1/4
    
Your answer should go in the box below.
    a. Nature, Background and History of Samsung
Samsung is a Korea based multinational company. It was founded in 1938 by Lee Byung chul. The company features its presence in various fields like textiles, electronics, retail, insurance and securities. Samsung has a strong impact on Korea’s politics, media, culture and economic development. The company entered the electronic industry in 1960 and heavy industries in 1970. It tends to be the largest information company as surveyed in 2011. It comprises assembly plants and sales networks in almost 61 countries. Samsung promotes its brand with the tagline, “Inspire the world, and create the future”. Samsung has its R&D centers in Delhi and Bengaluru. The company is declared to be the largest smartphone brand in India.
b. PESTLE analysis
Strategic management plays a major role in determining the progress of any company. If the system is focused and well planned, then only the company can achieve its objectives. What resources the company needs, and are valuable become a part of the analysis.it is very important to find out what external and internal factors affect the company’s performance. This is what PESTLE analysis all about. This analysis shows how political, economic, social, technological, legal and environmental forces affect their business. By understanding the effect of external and internal faactors, the compan can maximize the opportunities and minimize the threats accordingly.
1.Political analysis:- Building strong relationships, centralization of power
2. Economical analysis :- Builds a strong export sector
3.Social analysis:- Rapid Urbanization
4. Technological analysis :- global presence
5.Legal analysis :- favourable tax policies
6. Environmental analysis :- Promotes national parks to protect environment(Singh, 2016).
    Task 2
    Learning Outcomes
    a. In what ways is ‘globalisation’ having an impact on your chosen business? Discuss two examples.
b. How has technology helped the chosen business to succeed in its daily operations?
    
LO1/2
    
Your answer should go in the box below.
    a. Impact of globalization on Samsung
Globalization is a process in which the national and regional economies, societies and cultures integrate through a global network of trade, communication, immigration and transportation. Samsung has utilized its globalization to earn a profitable market and has a good competitive advantage. Samsung made its...