Just want to know the price for this one
Deakin's Bachelor of Commerce and MBA are internationally EPAS accredited. Deakin Business School is accredited by AACSB. MMK368 Business Marketing T1 2018 Assessment 2 Market Plan DUE DATE AND TIME: Week 10 Wednesday 16 May at 5.00 pm AEST PERCENTAGE OF FINAL GRADE: 40% HURDLE DETAILS: Assessment 2 is not a hurdle Learning Outcome Details Unit Learning Outcome (ULO) Graduate Learning Outcome (GLO) ULO 1: Describe business-to-business and business-to-government marketing GLO1: Discipline-specific knowledge and capabilities: appropriate to the level of study related to a discipline or profession ULO 2: Identify and discuss the linkages, roles, and co-ordination of business-to--business marketing. GLO2: Communication: using oral, written and interpersonal communication to inform, motivate and effect change ULO 3: Describe, evaluate, and discuss the management of business-to-business relationships in business markets. GLO3: Digital literacy: using technologies to find, use and disseminate information ULO4: Develop appropriate objectives and strategies for success in business markets GLO4: Critical thinking: evaluating information using critical and analytical thinking and judgment Assessment Feedback: Students who submit their work by the due date will receive their marks and feedback on CloudDeakin on 1 /6/2018 at 5 pm AEST. Description / Requirements REQUIREMENTS AND OVERVIEW OF THE ASSESSMENT TASK Assignment 2 is an individual assessment task. Assignment 2 is a Marketing Plan based on your market analysis and submitted in Week 10. https://www.efmd.org/index.php/accreditation-main/epas http://www.aacsb.edu/ Page 2 of 7 WORD LIMITS Your Market Plan should be 3000 words and cannot exceed 3,300 words. Assignments exceeding the word-limits will be returned ungraded. • The Executive Summary is not included in the word-count but must be no more than 500 words. • You will include your Market Analysis (Assignment 1) as an appendix to your Market Plan (Assignment 2). Assignment 1 is not included in the word count for Assignment 2. • All words in the body of the report are included except your submission details, table of contents, other tables, graphs, diagrams, reference lists, and appendices. • The Recommendations Section is not included in the word-count but is a maximum of 500 words. ASSIGNMENT 2 – MARKETING PLAN TASK You must prepare an integrated business-to-business marketing plan based on your preceding market analysis. You are required to write a marketing plan explaining and justifying how APMC will establish and maintain a long-term business presence in the product market for the country you selected. You are required to submit a plan that secures the greatest number of sales within the country with the greatest long-term profitability. APMC has committed substantial funds to this venture. You need to develop a marketing strategy for the targets you recommended in your market analysis. Your plan will focus on the main components of a targeted marketing strategy – product (Chapters 7 and 8), distribution (Chapter 10), promotion (Chapter 13), and pricing (Chapter 12). You will need to apply your understanding of the concepts and processes from business marketing and integrate this knowledge into your marketing plan. Make sure your market plan is consistent with the type of buying and selling conducted in these markets and the type of organizational buying and selling behavior in business-to business markets (from Chapters 1, 2, and 3). You also need to address marketing performance measurement (Chapter 14) for each of the four targeted marketing strategy areas. Do not repeat concepts from the textbook, apply them to the problem. Developing your targeted marketing strategy requires you to make product, distribution, promotion, and pricing decisions. You should explain and justify your decisions clearly and make a sound set of recommendations. Page 3 of 7 ASSIGNMENT 2 – MARKETING PLAN TEMPLATE Your assignment should be submitted as a report, not an essay. The following main headings are suggested. TITLE PAGE Page 1 will provide the unit code MMK368 Business Marketing, your full student name and ID, and the name of the country for which the Market Plan is conducted. You do not need to provide a plagiarism declaration here. EXECUTIVE SUMMARY This should be your page 2 and be no more than 500 words. TABLE OF CONTENTS Your Table of Contents should be your page 3. MARKET PLAN Your market plan should be organized around the main target market strategy decision areas. These main areas are listed below. You will need to modify or add further sub-headings to suit your purposes. Product Distribution Promotion Price OVERALL PERFORMANCE MEASURES Each section of your report should outline some main performance measures you consider relevant to the your plan. This section should provide some main overall performance measures for the plan. RECOMMENDATIONS Your recommendations should be 1 page and not more than 500 words. REFERENCES This is an list, alphabetical by first author, of all the material cited in your report. Page 4 of 7 APPENDICES These are tables, figures, images, etc., that are important for the reader to read but which are better grouped at the end of the document. You must include your Market Analysis (Assignment 1) as the first appendix in your Market Plan. RUBRIC Please see the following pages for the Assessment 2 rubric Deakin's Bachelor of Commerce and MBA are internationally EPAS accredited. Deakin Business School is accredited by AACSB. MMK368 ASSIGNMENT 2 RUBRIC (T1, 2018) CRITERIA 1 Planning for product in the target market(s). (10 marks). You need to demonstrate your understanding of the concepts and processes in this area. You need to develop a targeted marketing plan and to explain and justify the decisions you make about product. GLO1: Discipline knowledge GLO2: Communication GLO4: Critical thinking NOT ATTEMPTED NEEDS IMPROVEMENT SATISFACTORY GOOD VERY GOOD EXEMPLARY You need to develop a targeted marketing plan and to explain and justify the decisions you make about product. Reports at this level provided very limited understanding of the concepts and processes and poor explain and justify the decisions you make about product. You need to develop a targeted marketing plan and to explain and justify the decisions you make about product. Reports at this level need improvement in the understanding of the concepts and processes and improvement in explaining and justifying the decisions you made about product. You need to develop a targeted marketing plan and to explain and justify the decisions you make about product. Reports at this level need provided a satisfactory understanding of the concepts and processes and a satisfactory explanation and justification of decisions you made about product. You need to develop a targeted marketing plan and to explain and justify the decisions you make about product. Reports at this level need provided a good understanding of the concepts and processes and a good explanation and justification of decisions you made about product. You need to develop a targeted marketing plan and to explain and justify the decisions you make about product. Reports at this level need provided a very good understanding of the concepts and processes and a very good explanation and justification of decisions you made about product. You need to develop a targeted marketing plan and to explain and justify the decisions you make about product. Reports at this level need provided an exemplary understanding of the concepts and processes and an exemplary explanation and justification of decisions you made about product. CRITERIA 2 Planning for distribution in the target market(s). (10 marks). You need to demonstrate your understanding of distribution concepts and processes. You need to develop a targeted marketing plan and to explain and justify the decisions you make about distribution. GLO1: Discipline knowledge GLO2: Communication GLO4: Critical thinking NOT ATTEMPTED NEEDS IMPROVEMENT SATISFACTORY GOOD VERY GOOD EXEMPLARY You need to demonstrate your understanding of distribution concepts and processes. You need to develop a targeted marketing plan and to explain and justify the decisions you make about distribution. Reports at this level needed improvement to demonstrate your understanding of distribution concepts and processes. Reports at this level needed improvement to develop a targeted marketing plan and to explain and justify the decisions you make about distribution. Reports at this level provided a satisfactory demonstration of your understanding of distribution concepts and processes. Reports at this level provided a satisfactory targeted marketing plan and explained and justified the decisions you make about distribution at a satisfactory level. Reports at this level provided a good demonstration of your understanding of distribution concepts and processes. Reports at this level provided a good targeted marketing plan and explained and justified the decisions you make about distribution at a good level. Reports at this level provided a very good demonstration of your understanding of distribution concepts and processes. Reports at this level provided a very good targeted marketing plan and explained and justified the decisions you