just let me know asap how many words you need to complete for this assessment. thans
BSBMKG609 STUDENT ASSESSMENT TASK 1 Version 2.2 Orange International College Pty Ltd CRICOS No: 03446A | RTO No: 41315 Student Name: STUDENT ASSESSMENT TASK 1 BSBMKG609 Develop a marketing plan BSBMKG609 STUDENT ASSESSMENT TASK 1 Version 2.2 Orange International College Pty Ltd CRICOS No: 03446A | RTO No: 41315 2 Assessment Task 1: Written questions TASK SUMMARY: You are to answer all the questions in this task. WHAT DO I NEED IN ORDER TO COMPLETE THIS ASSESSMENT? Access to textbooks and other learning materials. Access to a computer and the Internet (if you prefer to type your answers). WHEN DO I DO THIS TASK? If you’re a classroom-based student, you will do this task in the classroom or as homework – your assessor will advise. Write in the due date as advised by your assessor: _________________________________________ WHAT DO I NEED TO SUBMIT? Your answers to all the questions. WHAT DO I NEED TO DO IF I GET SOMETHING WRONG? If your assessor marks any of your answers as incorrect, they will talk to you about resubmission. You will need to do one of the following: Answer the questions that were incorrect in writing. Answer the questions that were incorrect verbally. Instructions to students: This is an open book test – you can use your learning materials as reference. You need to answer all 12 questions correctly. You must answer the questions by writing in the space provided. If you need more space, you can use extra paper. Make sure you write on each extra piece of paper your name and the question number/s you are answering. You may prefer to use your computer to type your answers. Your assessor will let you know if you can email your answers as a Word file, or if you must print and submit hard copies. BSBMKG609 STUDENT ASSESSMENT TASK 1 Version 2.2 Orange International College Pty Ltd CRICOS No: 03446A | RTO No: 41315 3 QUESTION 1 Discuss the concept of alliance marketing and give two examples of businesses that may form marketing alliances. QUESTION 2 Describe each of the following terms in relation to marketing opportunities: market penetration, market development, product development and diversification. BSBMKG609 STUDENT ASSESSMENT TASK 1 Version 2.2 Orange International College Pty Ltd CRICOS No: 03446A | RTO No: 41315 4 QUESTION 3 Discuss a marketing strategy commonly used in new businesses, franchises and take-overs. Give three examples of the tools a business might use with this strategy? QUESTION 4 Give an example of how a small business could combine a concentrated marketing strategy, an undifferentiated marketing strategy and a differentiated marketing strategy all at the same time. 5 QUESTION 5 Outline the concept of differentiation marketing strategy and provide four examples of how an organisation can make use of this type of strategy to stand out. BSBMKG609 STUDENT ASSESSMENT TASK 1 Version 2.2 Orange International College Pty Ltd CRICOS No: 03446A | RTO No: 41315 6 QUESTION 6 Other than the strategies already mentioned in Question 5, identify and describe a minimum of six common business to consumer marketing strategies. Give an example of a standout brand/product or service that use each of the strategies well. 1. 2. 3. 4. 5. 6. What do I need to hand in for this task? Have I completed this? Your answers to each question Orange International College Pty Ltd | ABN: 15 167 063 596 RTO No: 41315 | CRICOS Provider Code: 03446A Level 6, 420 Collins Street Melbourne Victoria 3000 Phone: +61 3 9670 2985 | Email:
[email protected] | Web: orange.edu.au mailto:
[email protected] http://www.orange.edu.au/ Student Name: STUDENT ASSESSMENT TASK 3 BSBMKG609 Develop a marketing plan BSBMKG609 STUDENT ASSESSMENT TASK 3 Version 2.1 Orange International College Pty Ltd CRICOS No: 03446A | RTO No: 41315 2 Assessment Task 3: Development project TASK SUMMARY: This assessment task requires you to develop the marketing plan based on the information identified in the briefing report they developed for Assessment Task 2. You will also need to present the marketing plan to the CEO and management team (your assessor and two students). WHAT DO I NEED IN ORDER TO COMPLETE THIS ASSESSMENT? Computer with Microsoft Office or similar program Access to the internet for research Marketing plan template Access to a meeting space Role-play participants (assessor and two students). WHEN DO I DO THIS TASK? If you are a class-based student, you will do this task in the classroom Write in the due date as advised by your assessor: _________________________________________ WHAT DO I NEED TO SUBMIT? Presentation on proposed business plan Marketing Plan WHAT DO I NEED TO DO IF I GET SOMETHING WRONG? If your assessor sees that you have not completed all parts of the task completely and satisfactorily; the details of resubmission will be discussed with you when your assessor gives you the outcome of this task. INSTRUCTIONS: Complete the following activities: 1. Use the information from your report to develop a marketing plan using the template provided by your assessor. Ensure you clearly demonstrate how your marketing plan meets legal and ethical requirements. You may also presume any information that has not been provided in the case study. 2. When you have completed your marketing, plan send email to the CEO (your assessor). In the email invite the CEO and management team to a meeting where you will present the marketing plan. 3. Present your Marketing Plan at the meeting with the CEO and management team. Your assessor will organise at least two other students to play the role of the management team and to listen to your presentation and ask questions and provide input. 4. At the meeting, you will need to explain each part of the marketing plan and seek input and feedback. The purpose is to obtain approval of the plan. 5. During the meeting you will need to demonstrate effective communication skills including: Presenting your ideas clearly and concisely Asking questions to find out your team’s views Responding to these questions Active listening skills to confirm and clarify information. BSBMKG609 STUDENT ASSESSMENT TASK 3 Version 2.1 Orange International College Pty Ltd CRICOS No: 03446A | RTO No: 41315 3 6. Following the meeting, update the marketing plan with any feedback provided and email the final version to the CEO (your assessor). What do I need to hand in for this task? Have I completed this? Presentation on proposed business plan Marketing Plan Orange International College Pty Ltd | ABN: 15 167 063 596 RTO No: 41315 | CRICOS Provider Code: 03446A Level 6, 420 Collins Street Melbourne Victoria 3000 Phone: +61 3 9670 2985 | Email:
[email protected] | Web: orange.edu.au mailto:
[email protected] http://www.orange.edu.au/