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Digital marketing in today’s age of word is a boon to every person who sought to grow their business and make something of their own. It also serves a platform for the existing business to grow and reach out to the customers which they never explored. Digital marketing is a vast area and it continues to grow exponentially day by day. It is not subjected or limited to any form of perspective, but instead is open to various ideas and is improving its reach day by day. Social media platform has made this strategy a widespread tool to utilize time and to reach out customers in a more efficient way.
Pizza hut in this scenario has been unable to grasp the positive effects of digital marketing to help increase the brand value and sales. They were unable to see the drastic changes in the marketing strategy which enhances flow of customers and the easiest way for the customers to locate their products offering. On the contrary, Dominoes as we know has been very much adaptive to the current situation and are constantly innovating and trying to cope up with the online system. They have made a huge approach to engage customers and have improved their performance in a very short span of time. They have re-invented their products by keeping in mind the customer’s demands, although they faced some criticism about the quality and taste of the food, but overtime they have proved to be on the path and serve the customers to their heart content. Pizza has failed to follow customers ease to order which is online in nature now days. People want hassle free experience like one-click order, no payments related issues and delivery on time. Pizza hut has not able to expand its territory apart from their stores. There are option such as food delivery system Swiggy, Zomato etc. which are only delivering food to customers...