jdsononocre The customer can be about: (1) you as the main customer segment, (2) someone you know who you interview, or (3) more than one person in your department, unit, household who you can interview The customer can be about: (1) you as the main customer segment, (2) someone you know who you interview, or (3) more than one person in your department, unit, household who you can interview
Project 1 - Customer Profile-nodate 1 Project One: Customer Profile This task is worth 25 points. Please submit on D2L. Introduction TheCustomer(Segment)Profile describesaspecificcustomersegmentin amorestructuredanddetailedway.It breaksthecustomerdownintojobs, pains,andgains. CustomerJobsdescribewhatcustomers aretryingtogetdoneintheirworkandin theirlives,asexpressedintheirown words.Whatyouthinkofasimportant fromyourperspectivemightnotbeajob customersareactuallytryingtogetdone. Painsdescribebadoutcomes,risks,andobstaclesrelatedtocustomerjobs. Gainsdescribetheoutcomescustomerswanttoachieveortheconcrete benefitstheyareseeking. Thegoalofdescribingaspecificcustomerprofileistocomeupwithaproduct orservicesolutionthatwilladdressthetaskscustomersaretryingtoperform, theproblemstheyaretryingtosolve,ortheneedstheyaretryingtosatisfy. Afteryoudescribedthecustomerprofile,andfoundouteverythingyou neededtoknowaboutthosecustomers,youneedtodefinethecustomer personaorarchetype. MISOnlineMIS-541 InformationSystemsAnalysis&Design 2 What is a persona? Whenwesay"persona",designersgenerallymeansomemethodological descendantoftheworkofAlanCooper’s1999book,“TheInmatesareRunning theAsylum.”ThegistofCooper'sargumentisfairlystraightforward:There willbefargreatersuccessindesignworkthatmeetsthegoalsofonespecific person,insteadoftryingtodesignforthevariousneedsofmany.Itmayseem counterintuitivetodesignforjustoneperson,whetherhypotheticalornot. First,personasintroduceteamstohypotheticaluserswhohavenames, personaltraits,andhabitsthatinarelativelyshorttimebecomebelievable constructsforhoningdesignspecifications.Second,personasarestand-ins witharchetypalcharacteristicsthatrepresentamuchlargergroupofusers. Third,personasgivedesignteamsastrongsenseofwhatusers'goalsareand whatarethedesignneedstofulfillthem.Hereisabriefsummary: • Personasarehypotheticalarchetypes,or"stand-ins"foractualusersthatdrivethe decisionmakingforinterfacedesignprojects. • Personasarenotrealpeople,buttheyrepresentrealpeoplethroughoutthedesign process. • Personasarenot"madeup";theyarediscoveredasaby-productoftheinvestigative processofunderstandingthecustomerprofile. • Althoughpersonasareimaginary,theyaredefinedwithsignificantrigorand precision. • Namesandpersonaldetailsaremadeupforpersonastomakethemmorerealistic. • Personasaredefinedbytheirgoals. • Valuedesignsarebuilttosatisfypersonas'needsandgoals. MISOnline MIS-541 3 Assignment Instructions Asstated,itisassumedthatpersonasaremuchmoreeffectiveiftheystart withasingle,actualpersonasthemodel. 1. Preparefortheassignmentbyconsideringanexperienceyou(orothers) haveasauserofacurrentITproduct,service,orsystem.Theexperience mustbecomplexenoughtogeneratepainsandgains. 2. Althoughwearestartingwiththecustomerprofile,thereisanexpected designsolutiontoconsiderlater.Themoresalienttheexperience,the better. 3. Setthescene.Wheredidtheexperiencetakeplace?Whatisthecontext (e.g.,hospital,classroom,work,vacation)? 4. Whatgoalis/arethecustomer(s)tryingtoaccomplish? 5. Createacustomerprofile(jobs,painsandgains).Thecustomercanbe about:(1)youasthemaincustomersegment,(2)someoneyouknowwho youinterview,or(3)morethanonepersoninyourdepartment,unit, householdwhoyoucaninterview. 6. Fromthecustomerprofile,writeatleastonepersonatoprovidethedesign teamagoodmentalmodelofthecustomersyougottoknow. References: Note:Thereadingsandvideosareaboutstartinganewbusiness,butforour purposes,thevaluepropositionisaboutadesignsolutionthatwillachieveafit withthecustomerprofile. ✓ ReadingfromD2L. •Osterwalder,Pigneur,etal.(2014).Part1:ValueDesignandCustomer Profile,pp.3-25(alsoonD2LassignmentsandWeek1). ✓ TutorialbyAlexCowanon“Personas”athttp://www.alexandercowan.com/ tutorial-personas-problem-scenarios-user-stories/ ✓ PersonaExampleonD2L(Week1). MISOnlineMIS-541 https://drive.google.com/open?id=0BxJ-o_ir5232UXZCOHUzeVJWN3M https://drive.google.com/open?id=0BxJ-o_ir5232UXZCOHUzeVJWN3M http://www.alexandercowan.com/tutorial-personas-problem-scenarios-user-stories/ http://www.alexandercowan.com/tutorial-personas-problem-scenarios-user-stories/ http://www.alexandercowan.com/tutorial-personas-problem-scenarios-user-stories/