Janet Ludlow firm requires all its analysts to use a two-stage dividend discount model (DDM) and the capital asset pricing model (CAPM) to value stocks. Using the CAPM and DDM, Ludlow has valued QuickBrush Company at $63 per share. She now must value SmileWhite Corporation. a. Calculate the required rate of return for SmileWhite by using the information in the following table:
QuickBrush
SmileWhite
Beta
1.35
1.15
Market price
$45.00
$30.00
Intrinsic value
$63.00
?
Notes:
Risk-free rate
4.50%
Expected market return
14.50%
b. Ludlow estimates the following EPS and dividend growth rates for SmileWhite:
First 3 years
12% per year
Years thereafter
9% per year
Estimate the intrinsic value of SmileWhite by using the table above, and the two-stage DDM. Dividends per share in the most recent year were $1.72.
c. Recommend QuickBrush or SmileWhite stock for purchase by comparing each company’s intrinsic value with its current market price.
d. Describe one strength of the two-stage DDM in comparison with the constant-growth DDM.
Describe one weakness inherent in all DDMs.
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