IV. Recommendations: In this section, you will recommend how the company should proceed through either a merger, acquisition, or neither, and support this using your research and analysis as specific...

Running Head: CORPORATE FINANCE        1
CORPORATE FINANCE         4
Alphabet Inc.
Merger/Acquisition
Brock Haner
Southern New Hampshire University
Google is one of the largest companies across the globe and Twitter has a strong market share in the social media market. Google is sitting on huge cash and needs to invest the funds in some ventures or acquisition. However, choosing an appropriate merger or acquisition opportunity is a challenge in itself because of involvement of a monetary transaction of such a hefty amount.
Google has only YouTube to influence the social media freaks and therefore acquiring Twitter will boost the market shares of the company in the social media industry. Twitter is currently focusing on getting more advertisement contracts to strengthen the top line, which have a significant impact on the bottom line of the organization. There is a significant difference in the operation of both Twitter and Google therefore post merge/acquisition, the path may not be easy for Google.
In case of a merger of Twitter and Alphabet Inc., both the companies would like to have a dominating position as both are among the market leaders in the technology industry. Google...