It's more like a presentation so help me to write a script or even better if you could do the PowerPoint for me.https://www.dropbox.com/s/3j63ewby8i1l52i/video%20assignment%20mov.mov?dl=0 this is a video example of how this assignment would look like. thank you.
Faculty of Higher Education Assessment 2: Critical analysis of destination image Assessment Type: Video presentation Weighting: 25% Word Limit: 10 minutes Due date: Week 8 before Sunday at 11.59pm Destinations attract visitors based on their reputations and perceived images. These are often managed by destination marketing organisation’s campaigns distributed through various media such as television, online and print advertisements, product placement and film locations. They may also emerge organically from news reports, travel writers and word of mouth testimonials from returned visitors. Sometimes, these induced and organic destination images may vary in accuracy as representations of destination identities. In this assessment, you have been enlisted by Nillumbik Council to critically analyse a range of media resources and create a destination profile which can then be used to assist in future tourism development and positioning. Based on this profile, you need to determine the target audience of the destination (Hurstbridge). Making reasoned inferences based on the destination profile you have created, describe the demographic, economic, lifestyle profile of what you believe the destination’s target audience to be. Your video presentation should comprise distinct parts: a) Brief introduction to task and key concepts b) Identify and critically analyse how three (3) current (published in last 5 years) different media sources portray the destination. You must select one from each of the following categories: a. External Review (e.g Trip Advisor) b. Social Media (e.g Facebook/Instagram/Blog). Note: must be a commercial source c. Popular Press (e.g newspaper, magazine, website) c) Profile the destination by comparing the different representations of the destination using supporting Destination Image Theory. d) Identify the top 3 target audiences by determining the types of travellers most likely to be attracted to this destination image (you should complete further research to support this) e) Brief conclusion to summarise main points IMPORTANT NOTES: • While using PowerPoint is recommended, you can use any software to record your analysis. • Your submission should be well-referenced, using the three (3) media sources, as well as books, journal articles and relevant industry resources to define and apply key concepts and theory. Include a reference list as your final ‘slide’ in your presentation and either cite your sources verbally or in writing throughout your presentation. • To submit your video: firstly, you will need to publish it to Echo 360 and then upload the hyperlink into a Word Document to Turnitin via MyWAI (to be graded). Faculty of Higher Education HOS651 People & Place Assessment 2 – Research Report Marking Rubric Guide Assessment Criteria Unsatisfactory (0-49%) Pass (50-59%) Credit (60-69%) Distinction (70-79%) High Dist. (80-100%) Word count and originality compliance Word count not 20% +/- Originality above 20% Originality match/s above 6% to one source Word count within 20% +/- Originality score equal to or below 20% Originality match/s equal to or below 6% to one source Format 15% Not in video presentation format. Systematic errors in design and presentation. Illogical progression of ideas. 0 – 7 Basic video presentation format that does not always conform to the prescribed structure. Logical progression of ideas. 7.5 – 8.5 Video presentation format that mostly conforms to the prescribed structure. Logical and organised progression of ideas. 9 – 10 Video presentation format that always conforms to the prescribed structure. Logical and organised progression of ideas. 10.5 – 11.5 Video presentation format that is professional and publishable in current state. 12 - 15 Spoken expression 5% Audio if inaudible and meaning is incomprehensible. 0 – 2 At times rushing words or speaking very quietly some mumbling, but meaning is comprehensible. 2.5 Clear articulation, but not polished delivery. Occasionally speaking a little too fast or slow. 3 Clear articulation, but not polished delivery. Very rarely speaking too fast or slow. 3.5 Poised, clear articulation. Appropriate volume and rate of delivery. 4 - 5 Introduction 5% Lack of understanding of topic and objective of the video. Scope is unclear or does not address content of the video. 0 – 2 Basic understanding of topic and objective of the video. Scope roughly addresses the content of the video. 2.5 Mostly understands the topic and objective of the video. Scope adequately addresses the content of the video. 3 Solid understanding of the topic and assignment objective. Scope addresses the content of the video well. 3.5 Topic and objective is understood completely. Scope clearly and concisely addresses the video’s content. 4 - 5 Media Sources (x3) 30% Does not clearly identify or critically analyse the media source. 0 – 4.5 Identifies a media source and roughly analyses its representations of the destination. 5 Identifies a relevant media source and analyses the destination’s representation with some examples. 6 A relevant media source is identified and critically analysed with appropriate examples and reference to relevant theories. 7 A relevant media source is identified and critically analysed by applying academic theory and with illustrative examples. 8 - 10 Faculty of Higher Education Destination Profile 10% Does not accurately summarise the destination as portrayed by the sources with little to no application of destination image theory 0 – 4.5 Roughly summarises the destination as portrayed by the sources with some to little application of destination image theory. 5 Summarises the destination as portrayed by the sources, with brief evaluation and support of destination image theory 6 Summarises the destination as portrayed by the sources, with some evaluation and application of destination image theory. 7 Summarises the destination as portrayed by the sources, drawing on comparisons to evaluate it with supporting destination image theory. 8 - 10 Target audience 15% Does not clearly identify the target audience of the destination using evidence with little to no supporting research 0 – 7 Provides brief and general description of the target audience with some supporting research. 7.5 – 8.5 Provides some, but incomplete, description of demographic, lifestyle and economic profiles of the target audience with supporting research 9 – 10 Provides descriptions of demographic, lifestyle and economic profiles of the target audience with supporting research. 10.5 – 11.5 Provides detailed descriptions of demographic, lifestyle and economic profiles of the target audience with supporting research. 12 - 15 Conclusion 5% Conclusion not included / Does not relate to the report body. 0 – 2 Summarises the report but not in relation to the objectives of the report. 2.5 Summarises the report in relation to the objectives. 3 Summarises the report coherently, with clear relation to the objectives. 3.5 Concisely summarises the report in a manner that strongly reiterates objectives. 4 - 5 APA formatting 5% Does not conform to APA formatting (no reference list or in-text citations). 0 – 2 Attempts to conform to APA although various errors present. 2.5 Conforms to APA although minor errors still present. 3 Conforms to APA. If a minor error is present it is consistent. 3.5 Mastery of APA formatting with no errors. 4 - 5 Reference quality and use 10% Mainly irrelevant or unreliable sources used. 0 – 4.5 Most sources roughly address topic although mainly non-academic. Used occasionally to support arguments. 5 – 5.5 Mainly relevant and academic sources address the task. Used somewhat effectively to support arguments. 6 – 6.5 A range of relevant academic sources address the topic. Mostly used effectively to support arguments. 7 – 7.5 A broad range of relevant, seminal & contemporary academic sources. Used effectively to support arguments. 8 - 10