It’s one of the oldest drive-ins in the United States and, even though the revenue was declining, he thought there was an opportunity to rebrand it and get a younger audience interested. When he’d...

It’s one of the oldest drive-ins in the United States and, even though the revenue was declining, he thought there was an opportunity to rebrand it and get a younger audience interested. When he’d leased the theatre, Russell decided to focus only on social media marketing and cut out all other types of advertising.