Is the amount of money spent by companies on advertising a function of the total sales of the company? Show are sales income and advertising cost data for seven companies published byAdvertising Age.
Advertising
Sales
Company
($ millions)
($ billions)
Wal-Mart
1,073
351.1
Procter & Gamble
4,898
68.2
AT&T
3,345
63.1
General Motors
3,296
207.3
Verizon
2,822
93.2
Ford Motor
2,577
160.1
Hewlett-Packard
829
91.7
Use the data to develop a regression line to predict the amount of advertising by sales. Computeseandr2. Assuming α =.05, test the slope of the regression line. Comment on the strength of the regression model.
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