Is the amount of money spent by companies on advertising a function of the total sales of the company? Show are sales income and advertising cost data for seven companies published by Advertising Age...


Is the amount of money spent by companies on advertising a function of the total sales of the company? Show are sales income and advertising cost data for seven companies published by
Advertising Age.





















































Advertising



Sales



Company



($ millions)



($ billions)



Wal-Mart



1,073



351.1



Procter & Gamble



4,898



68.2



AT&T



3,345



63.1



General Motors



3,296



207.3



Verizon



2,822



93.2



Ford Motor



2,577



160.1



Hewlett-Packard



829



91.7



Use the data to develop a regression line to predict the amount of advertising by sales. Compute
s

e
and
r
2. Assuming α =
.05, test the slope of the regression line. Comment on the strength of the regression model.



May 20, 2022
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