Is Amazon dependent on Borders for referrals, or does it have its own Internetbased order flow?
Is your answer consistent with the multiyear fee-for-service contract between Borders and Amazon.com whereby Amazon processes the order, ships the book, records the sales, and pays Borders a referral fee? One Borders executive described
this as a “low-risk, low-return” approach to online sales while retaining Borders’
focus on its core mission of running bookshops.
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