Investors who wanted to buy Google stock had to open an account with the brokers the company had chosen (which were listed on the company’s prospectus). Each investor was issued a unique bidding ID...

Investors who wanted to buy Google stock had to open an account with the brokers the company had chosen (which were listed on the company’s prospectus). Each investor was issued a unique bidding ID and had to indicate the number of shares each wanted to buy and at what price.