Introduction:Richie and Crouch XXXXXXXXXXraised the question to whether destinations are made or born, ultimately assessing competitive advantage versus comparative advantage. Some destinations have...

Introduction:Richie and Crouch (2000) raised the question to whether destinations are made or born, ultimately assessing competitive advantage versus comparative advantage. Some destinations have great natural resources and beauty but lack deployment and vice versa. Destinations are challenged by today’s consumers having more choice, but less decision time than ever before.Branding can help simplify decisions to support the many destinations who are becoming increasingly substitutable in markets crowded with rival places offering similar features and benefits. Therefore Destination Marketing Managers (DMOs) have increasingly turned to branding in the past 20 years in an attempt to differentiate themselves.Destination image plays a major role in travel purchase decisions, therefore major objectives of any marketing plan will usually be focused upon creating and maintaining a positive image, to correct any negative perceptions or to reinforce positive images already established in the minds of the target audience.Source: Richie and Crouch (2000) cited in Pike, S. (2016) Destination Marketing Essentials. 2nd end. Oxon: RoutledgeCompletion of this assignment will address the following learning outcomes:1Discuss how a hospitality, travel or tourism organisation is affected by the challenges of its external environment on a national and/or global scale4Review the development of marketing & sales strategies for a hospitality, travel or tourism organisation.5Explain the value of building strategic partnerships as means to develop new products in the tourism and hospitality industry6Evaluate a successful marketing plan and provide evidence of a range of specific marketing materialsTask:You are required to deliver a 20 minute individual presentation focusing on the development of a destination marketing plan. You must choose and justify a destination which you wish to analyse. Using the analysis you conduct, you must develop a proposal of a marketing campaign for the future.The Presentation must:• Review how your chosen destination develops their marketing and sales strategies (LO4), confirm how they take in to account external factors (LO1)• Explain what strategic partnerships exist within the destination and evidence how they can be used when developing new products and/or services (LO5)• Evaluate how successful their existing marketing plan is, including examples of a range of specific marketing materials (LO6)• Develop a proposal of a marketing campaign from the previous analysis