Internal Factors Analysis Summary,I have attached the case study that the IFAS is based off of, it must stay in the time frame of the Case Study. I have also attached an example, however, it is an External Factors Analysis Summary. This assignment is for the INTERNAL Factors Analysis.
Helpful Hint #1: internal factors are those the firm as control over, doing reality checks when reading your work, asking, "Does the firm control this activity?"
Helpful Hint #2: your explanation/comments column can make all the difference (as it did in the EFAS) in my answer to the question above.
Helpful Hint #3: yes, a generically named factor can be listed on both the EFAS and IFAS so long as the comments made the difference clear between the two. But a wiser student would modify the names so this situation didn't arise.
External Factors Analysis Summary Adam Kmick BUS480 Integrated Business Policy Dr. Radu Munteanu National University May 10, 2020 External Factors Analysis Summary External Factors Weight: Rating: Weighted Score Comments Opportunities: O1: Growing Market in the United States .035 6.0 .125 Netflix is a growing market in the US, and in 2011, it became the largest online rental service of movies in the US. The organization started out delivering through the mail and had reached about 5.5 million subscribers (Martín-Quevedo, Fernández-Gómez & Segado-Boj, 2019). Similarly, the rate of shares also increased, increasing from $15 million to $82.5 million. No company has arisen in this service in the US in 2003; that is the reason Netflix Inc must gain its home market in the United States. As this scope does not reflect a complex factor for the survival of Netflix, so I weighed it less 0.35 and rated it as the score of (6.0) O2: International Growth Expansion in the United Kingdom, Latin America, Africa, mainland China, and India .35 5.0 1.0 Netflix is a worldwide business and succeeded in establishing its online movie rental business in a global market. It has successfully gained market shares in mainland China, Latin America, and the United Kingdom. At the end of 2011, it has started its operational business in Canada and more than forty countries of Latin America (Daidj & Egert,2018). Similarly, 20 million subscribers have connected to Netflix in the UK. Apart from this, the organization has succeeded in reaching 2 million subscribers internationally. The escalation of the global market is essential, so the weight is high at .35, and I scored it 5.0 as Netflix has approached better performance to spread its business than other nations. O3: Strategic performance to its Competitors (Redbox, Blockbuster, Wal-Mart, Amazon.com, Hulu Plus) .30 5.0 1.0 Netflix has faced tough competition from large companies such as Amazon.com, Redbox, Walmart, and Starbucks. Despite this higher level of competition, it has also found an approach to its sizeable potential market. It reflects the strategic business policy of Netflix. It has closed at a cheaper price rate and high-speed download accessories in its service (Chopra & Veeraiyan,2017). However, it helped the organization lead over the competition as no other services have approached a high range of TRP as Netflix has. Therefore, the opportunity of the strategic business policy is extremely high according to the data analysis, so weight is high at .30. I scored it as 5.0 O4: Online Streaming .06 3.0 .15 Netflix succeeded in becoming the largest online streaming provider by the end of the year in 2011. It had more than 24 million subscribers worldwide. The percentage increase rate was 250% in 2011 and only had 9.3 million in 2008 (Shattuc,2020), and this provided the opportunity for the organization to expand its business in both domestic and international markets. Netflix had become the leader of streaming technology and secures their developments. However, the growth is increased rapidly, such as $114 million to $258 million within two years (2009-2011). Therefore, it is high at .06, and I score it as .3 as the organization has achieved a wider range of development. O5: Financial Services Segment .030 3.5 .0625 The financial result of Netflix has reflected the enormous success of the organization in the online marketing sector. It achieved a $3.2 billion selling record that reflects the growing market of the organization. However, the growth rate has been scored 50% improvement as per a financial report in 2012 (McDonald & Smith-Rowsey,2016). In 2009, it gained more than 10 million subscribers, and that reflects the massive success of the organization. However, the growth rate has reached 20 million in the year 2020 and 27 million in 2012. Therefore, the weight mass records as high and scored it by 0.3, and I would score it a 3.5 as the organization has performed excellently in the segment of online rental movie marketing. Threats: T1: Challenging issue of growing subscribers .10 2.0 .45 It is a challenge for Netflix to maintain the growth rate of subscribers and has become an issue for them as the market mode is changing. However, their management is the core and should focus on the control and growth of the organization. Similarly, the transaction procedure of management has also affected their abilities to maintain the growing factor subscription for Netflix. Therefore, the weight mass is low at 0.1. The threat is prominent in terms of selling the product; that is why I scored this threat by 0.45. T2: Increasing Competition (Amazon.com, Redbox, Blockbuster, Wal-Mart, Hulu Plus) .30 5.0 .80 Netflix is facing tough competition from big names such as Amazon.com, Blockbuster, Redbox, Hulu Plus, and Wal mart. However, it has risen as a significant threat to Netflix. Redbox has approached its online services near 27,800 locations and provides its services at a lower rate and launched its cheapest services to its customers at $3.95 per movie. Therefore, the weight is exceedingly high and has recorded by .30. this threat is remarkably high for the organization, so I score it 5.0 T3: Challenging issue of PR damage .015 3.0 .10 The damages of public relations are recognized as the primary challenge for the sustainable growth of Netflix (Doyle,2019). The management of the company will face some difficulties setting up public relations and are essential for the consistent profitability of the corporation. The present context and PR rate have decreased and created a threat to the operational management of the company. Therefore, the weight is low by the rate of 0.15, and I scored this threat by 3.0, as this threat can be manageable and under control. Total Scores: 1.000 3.95 References Martín-Quevedo, J., Fernández-Gómez, E., & Segado-Boj, F. (2019). How to Engage with Younger Users on Instagram: A Comparative Analysis of HBO and Netflix in the Spanish and US Markets. International Journal on Media Management, 21(2), 67-87. Daidj, N., & Egert, C. (2018). Towards new coopetition-based business models? The case of Netflix on the French market. Journal of Research in Marketing and Entrepreneurship. Chopra, S., & Veeraiyan, M. (2017). Movie rental business: Blockbuster, netflix, and redbox. Kellogg School of Management Cases. Shattuc, J. (2020). Netflix, Inc. and Online Television. A Companion to Television, 145-164. McDonald, K., & Smith-Rowsey, D. (Eds.). (2016). The Netflix effect: Technology and entertainment in the 21st century. Bloomsbury Publishing USA. Doyle, G. (2019). Public policy, independent television production and the digital challenge. Journal of Digital Media & Policy, 10(2), 145-162.