Internal Analysis & SWOT Instructions Submit Assignment
In the same way that a company's external environment is important to a complete and thorough analysis, so is it's internal environments. This supporting exercise requires you to complete a thorough analysis of your chosen company's internal (financial, resources, capabilities) environments.
As with the external analysis in the previous section, every company and every industry is unique, and as a result, each of your individual analyses will be unique. Below I have listed very specific items that should be considered when completing your analyses. I have also noted textbook chapters and page numbers where an in-depth discussion of each can be found. Other than the textbook, MergentOnline will be an extremely valuable resource when conducting your internal analysis (especially financials), and IBISWorld will be especially helpful with your external analysis (KSFs, competitors, etc.). When you access those tools, make sure you note the various tabs and types of information that they provide.
Submission:
Your written external and internal analyses are to be submitted via the "Submit Assignment" option at the top of this page.
- Submissions should be a single Microsoft Word file.
- Use any tables or graphics that you feel are appropriate to support your analysis.
- Any information (including data tables) used from an external source should properly cited using APA Style.
Due Date:
Monday, October 9 at 8:00 a.m.
Internal Analysis (Chapter 4):
- Financial analysis (Pages 80-83)
- Provide an overall perspective of your company's financial health.
- Focus on key financial strengths and/or weaknesses.
- Compared to competitors/strategic group.
- Identify company's key resources and capabilities (Pages 83-89)
- VRIN tests for resource competitive power (Pages 87-88)
- How do key resources and capability support competitive advantage?
SWOT (Chapter 4):
- Complete a summarized SWOT analysis using information from the external and internal analyses completed in the previous steps (Pages 89-93).
- Clearly identify key internal strengths and weaknesses.
- Clearly identify key external opportunities and threats.