intelligently without marketing research addressing questions such as the following. 1. If trans fats are listed as saturated fats, would consumers’ beliefs about their consumption become more...

intelligently without marketing research addressing questions such as the following. 1. If trans fats are listed as saturated fats, would consumers’ beliefs about their consumption become more negative? 2. If the saturated fat amount includes a specific line indicating the amount of “saturated fat” that is really trans fat, would consumers become more confused about their diet? 3. If all amounts of fat are given equal prominence on the label, will