Instructions:For this task you must develop a digital media strategy for either a community services of your own choice or a simulated community services program given below. A template is provided...

Background of community services program:

The Youth Parenting Program (YPP) is a new program for young mothers and fathers to provide them with skills to look after their new baby, for example:

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  Care of the baby
  


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  Health of the baby
  


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  Feeding
  


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  Breast feeding vs bottle feeding
  


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  Financial planning and assistance
  


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  Returning to school or entering/returning to the workplace
  

Participants of the program may be self-referred or may be referred by health and community services practitioners. The target audience are parents aged under 25 who do not have support of family to help them in the early days of their baby’s life and are at risk.

The aim of the program is to increase the level of knowledge of young parents in parenting and to reduce the incidence of neglect and violence towards children.

The program runs for six sessions held on Tuesdays and Thursdays 2-4pm. Clients receive a phone and face to face interview prior to the program, and also receive follow-up support following the program.

Suitable arrangements will be made for clients who need assistance with language or literacy.

Digital media protocols for the organisation include:

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  All digital media strategies must be approved by the Media and Advertising Section before implementation
  


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  The following digital media platforms may be used for this organisation:
  

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Website

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LinkedIn

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Facebook

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Twitter

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You Tube

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Applications for mobile device

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  All digital media must be in line with the goals and objectives of the organisation and the program for which it is written.