INSTRUCTIONS
write a semi-structured extended essay :
(including Introduction and conclusion please)
700
words PER each ANSWER
there are two questions:
1) When discussing the topic of search engine optimization,
the concept of website or domain
authority as introduced by MOZ is
generally referred to as a guiding principle.
What other ways or approaches can
be used to increase the chance to appear on the top three positions in SERP? In
your essay provide one general example of this alternate concept. (700 words)
2) Analytics is the core skill in digital marketing. All
strategy hinges in good information and data analysis. A) We discussed the
importance of focusing our analytics framework on the so-called customer
journey What are the basic elements behind a good customer journey insight
metric selection. B) What would the top three metrics to monitor?
(700
words)
·
You can use graphic support within space limits
and following referencing rules, please cite the graphic support.
·
Submit your answers clearly outlined with titles
and in one single file.
·
please send turnitin.
·
due date may 20, 6pm PST
INSTRUCTIONS write a semi-structured extended essay : (including Introduction and conclusion please) 700 words PER each ANSWER there are two questions: 1) When discussing the topic of search engine optimization, the concept of website or domain authority as introduced by MOZ is generally referred to as a guiding principle. What other ways or approaches can be used to increase the chance to appear on the top three positions in SERP? In your essay provide one general example of this alternate concept. (700 words) 2) Analytics is the core skill in digital marketing. All strategy hinges in good information and data analysis. A) We discussed the importance of focusing our analytics framework on the so-called customer journey What are the basic elements behind a good customer journey insight metric selection. B) What would the top three metrics to monitor? (700 words) · You can use graphic support within space limits and following referencing rules, please cite the graphic support. · Submit your answers clearly outlined with titles and in one single file. · please send turnitin. · due date may 20, 6pm PST