Instructions to students:
PART A – EMAIL
You must commence work to put in place one of the options you identified in the digital media strategy in Assessment task 2.
You are required to draft an email to the Director of Media and Advertising to ask for approval to go ahead with one of the options you identified.
Your email must show that you can communicate in a professional manner and include sufficient information for the Director of Media and Advertising to give their approval to proceed with this proposal.
Information required includes:
Information on the program
Need for digital media promotion
Type of digital media and why it has been chosen
Details of what the promotion will involve (including timing, frequency, audience, content, who will do the work and so on)
Budget (for example, cost of development, delivery, consultancy fees, artwork and design fees and so on.
Note: for the purpose of this part of the assessment, you may estimate costs based on your own estimates – you do not need to cost this accurately.
Request for approval to proceed to production of the strategy
PART B – COACHING SESSION
The Director of Media and Advertising has approved your digital marketing strategy.
For this task you must deliver a coaching session of 15 minutes in duration to a group of at least three colleagues to inform them of the new strategy and begin implementation. Your assessor will nominate three of your classmates to play the role of your colleagues.
Your coaching session must provide colleagues with information about the digital media strategy that you developed in Assessment Task 2.
Provide colleagues with details of what the promotion will involve, including:
Media type
Timing
Frequency
Target audience
Content
Roles and responsibilities- allocate tasks for each colleague.
You must supplement your session with presentation media, which can be hard copy or electronic and may include such things as:
handouts
a PowerPoint presentation
YouTube videos
flowcharts.
You assessor will observe you as you run the session.
Once the session is over, you will need to ask your participants for feedback on your coaching and communication style. Two questions you must ask during this feedback session are:
What were the good points about the coaching session?
In what areas do you think I can improve?
Your assessor will then ask you to talk to them about the feedback you received. They will ask you some verbal questions during this discussion.
Your assessor will be looking to see that you can:
Provide information and resources to support good communication processes.
For example, this may include ensuring information is well-researched and is relevant and easy to follow; providing examples such as templates, procedures FAQs; providing references and so on.
Provide coaching to a group of three people about communication issues.
The student must coach three people on a digital media strategy for a period of 15 minutes.
Model good communication skills.
For example, being able to present verbal information effectively; being clear and concise; using handouts to support verbal messages and so on.
Use effective presentation media.
For example, handouts, PowerPoint presentations, YouTube videos, Flowcharts, On-line help or others
Obtain feedback to assess outcome of coaching and communication.
This is the question. You just have to do the second part (part B- Coaching session) and you have to make powerpoint slides also spoken material. I'm sending you the solution as well of this assignment . You have to make 10 slides .You can take the reference from 120157.
DIGITAL MEDIA STRATEGY IN ASSESSMENT TASK 2 Table of Contents Part A: Email3 Part B: Coaching Session5 Part A: Email Subject: Request for approval of the Digital Media Promotion Strategy for Dear Mam, I hope this e-mail finds you well. I am writing to seek your approval for the development and the implementation of a digital media promotion strategy for your youth parenting program. The purpose of this strategy is to effectively communicate and promote the program to our target clients through various digital media channels. The YPP is designed to provide essential support and resources to the young parents under the age of 25 who may be at a risk and lack of adequate support during the early months of the parenthood. The program aims to offer guidance in areas such as childcare, child well-being, financial planning, and educational and vocational opportunities. Considering the prevalence of the digital media usage among our target audience, we believe that leveraging digital platforms will be an effective way to reach and engage with potential clients. Through strategic digital media promotion, we can raise awareness about the YPP and its benefits, effectively communicating the program details and encouraging participation from our intended audience. After careful consideration, we have identified Facebook and Instagram as our preferred social media platforms for the promotion of the YPP. These platforms are widely utilized by young individuals and older users who can help spread the word by tagging their children or grandchildren in our posts. Furthermore, these platforms offer a range of features that enables us to share engaging content, interact with our audience and track the campaigns progress effectively. The promotion will involve series of activities including regular social media posts, videos and updates on both Facebook and Instagram. We plan to initiate the campaign approximately one week prior to the program launch. The content will focus on introducing YPP's missions, highlighting the benefits it offers and highlighting such success stories. Our team, consisting of two to three individuals from various positions within the organization, will be responsible for creating and managing the promotional materials. Budget estimate: Understand that costs may vary. We have estimated the following budget for the development and the implementation of the strategy. Development: $100-$300 (For content creation, campaign setup and messaging.) Delivery: Approximately $250 (Including ad placements, boosted posts and sponsored content.) Consultancy fees: $350(For any external expertise required if applicable.) Artwork and design fees: $100 to $300 (For graphics, images, and visual assets) Request for approval: With the outlined information, I kindly request your approval to proceed with the production of this digital media promotion strategy for the YPP. We believe that this strategy will significantly enhance our outreach efforts and enable us to connect with the target audience effectively. Your feedback, guidance and support in this matter are greatly appreciated. If you require any further information or have any questions, please do not hesitate to reach out. I am available for a discussion at your convenience. Thank you for considering our proposal and I look forward to your positive response. Sincerely, Your name Minakshi Your position Your organization Part B: Coaching Session Good afternoon, everyone. Thank you for joining this coaching session. Today, I am excited to share with you the details of the digital media strategy we developed for the Youth Parenting Program. By implementing this strategy, we aim to effectively promote the program and reach our target audience. I have prepared some presentation media to support our discussion, so please feel free to follow up. Media type: We have selected Facebook and Instagram as our primary digital media channels for this campaign. These platforms provide excellent reach and engagement opportunities with our target audience. Timing: We plan to initiate the campaign approximately one week prior to the program launch. This will allow us to build anticipation and generate interest among potential participants. Frequency: To maintain a consistent presence and maximize the campaigns impact, we will have daily posts on both Facebook and Instagram. This will ensure and allow us to reach our target audience by regular updates and stays engaged with the program. Target audience: Our primary target audience for the program comprises young parents under the age of 25 who may be at a risk and in need of a support. Through our digital media, we will focus on reaching this specific demography. Content: The content of our promotion will include a mix of informative and engaging materials. We will introduce programs mission, emphasize its benefit, share success stories from past participants, and provide relevant parenting tips and resources. The content will be designed to resonate with our target audience and encourage them to participate in the Youth Parenting program. Roles and responsibilities for each of the team members in implementing the strategy: Team member 1: The responsibility of this team member will be to create engaging written content for the social media posts. This includes crafting catchy captions, compelling descriptions, and informative text to accompany the visuals. Team Member 2: The responsibility for designing and creating visually appealing graphics, images, and visual assets that align with the content. These visuals should capture the attention of our target audience and convey the message effectively. Team Member 3: The responsibility will be to manage the rescheduling and publishing of the social media posts. It will be effective to ensure that the content is posted consistently and that optimal times to maximize reach and engagement. Feedbacks of the coaching session: Specifically, the two questions that should be effective in terms of understanding the effectiveness of the coaching session are: What were the good points about the coaching session? In what areas do you think it can be improved? Feedback collected from the participants: Participant 1: The coaching session was informative and well structured. The participant appreciated the clarity in explaining each person’s roles and responsibilities. Participant 2: The participant liked the examples and the visuals that were used to support the explanation. It made the information more engaging and easier to follow, and he also appreciated the opportunity to ask questions and clarify any doubts. Participant 3: The session was well paced and the participant focused that the information was presented in a clear and concise manner. The participant also suggested in incorporating a more interactive elements to encourage participation and discussion among the group. Based on the feedback received, it seems that the coaching session was successful in providing relevant information and engaging the participants. The use of the presentation media, such as handouts and visuals were effective in supporting the communication process. The participants appreciated the clarity and structure of the session, as well as the opportunity to ask questions. 2