Instructions This final assignment,broken in to two parts,should incorporate the work that you have started in your discussions throughout the course up to this point. You will want to go back and...

Part 1
Solution:
To study the alternatives with the important criteria levels we use weighted type of decision matrix. Ranking of all the mentioned alternatives with respect to a given reference is done in this matrix and hence, we create partial order for the same whereas in unweighted, we do not give weights for each criteria but each resembles same important level. So in such case just add all the scores for everything and the highest one will be the preferable option.
To check out how well the objectives can align with the alternatives given in the matrix, we use decision matrices. It just gives overview of the final decision and they are assessed based on a scale from 0 to 3 which starts from lowest to the highest. After giving scores, the best option is selected and explanation is given in the final output. So as we go for the best ones, we ensure that we will fulfill HH’s objectives
1. Decision Matrix that is unweighted
     
 
              Alternatives
    
Objectives
    
    HH can increase sales
    Focus on growth by developing customer relationship
    Having a strong 
staff engagement
    Checking out the potential 
risks to HH's market
    Offering of discount
    3
    2
    0
    3
    Utilization of web power
    3
    3
    1
    3
    Recruitment of talented sales employees
    2
    2
    1
    1
    Feedback of customers
    2
    3
    2
    2
    
    
    
    
    
     
 
              Alternatives
                                                                                       Objectives
     
    
    HH can increase sales
    Focus on increasing growth by developing customer
relationship
    Having a strong 
staff engagement
    Checking out the potential 
risks to HH's market
     
    Weights
    40%
    30%
    20%
    10%
    100%
     
    Score
    Total
    Score
    Total
    Scores
    Total in percentage
    Scores
    Total in percentage
    Total in %
    Offering of discount
    3
    40%
    2
    20%
    0
    0
    3
    10%
    70%
    Utilization of web power
    3
    40%
    3
    30%
    1
    6.67%
    3
    10%
    86.67%
    Recruitment of talented sales employees
    2
    26.67%
    2
    20%
    1
    6.67%
    1
    3.33%
    56.67%
    Feedback of customer
    2
    26.67%
    3
    30%
    2
    13.33%
    2
    6.67%
    76.67%
 
2. Decision Matrix that is weighted
• Harry derived the ranking of the goals as he prioritizes it based on the significance level that affects the destined decision. He chose "HH should offer discount" as the number 1 goal and "HH can increase sales" as the number 1 goal as he thinks that it is the wonderful goal/objective that can give solution to their needs  and the most important objective needed to get before arriving to the destined decision. Harry formed the alternatives and objectives by brainstorming things such as circumstances that are affecting them, problems they are facing, and ideas that could generate strategic ways of dealing with the problem.
• From the table, we can say that the alternatives given here matches with the objectives to get the better parameters. Among all , utilization of web power has got the highest weightage from both the matrices since it is not up to the mark or aligned with the other objectives whereas, recruitment of talented sales employees have the lowest score since it does not align with increase of sales and risks to the HH’s market.
• From the table we can analyzed that utilization of web power as one of the alternative that can have more impact as it has more ranking. In Unweighted decision matrix, we saw that it gives best results except on the “Having a strong staff management” whereas in weighted ones, the best one mark was 86.7% from the weightage criteria of objectives.
3 Solution:
• In my opinion, the chosen best alternative, utilization of the web power achieved the objectives of HH through technology aspects...