`Instructions compare and contrast TWO of the cases below and their implementation of Big Data/Business Intelligence. https://aisel.aisnet.org/cgi/viewcontent.cgi?article=3785&context=cais...

Running Head: Comparison and Contrast        1
Comparison and Contrast
COMPARISON AND CONTRAST
Introduction
    In this report comparison and contrast of structured and unstructured data has been done based on their use of big data and business analytics. Structured data can be defined as a data that has been organised typically into a database so that the data can be accessed for more effective and accurate analysis and processing. This is includes data such as phone numbers, field data etc. This data is organised into predefined data models. Unstructured data is the data which is in raw form and is not organised into a particular structure. This data does not have any pre defined data model. Unstructured data forms most part of the big data with huge amount of texts, audios, videos etc.
Comparison and Contrast
    Both structured and unstructured data make use of big data to retrieve meaningful information from a large pool of data which may be organised into pre defined data models or may not be organised into predefined data models. The insight gained into the data can be...