Instructions attached. Must use the shared OneDrive link (link in the instructions docx) to access the 'interview recording of the promoter. APA format, 2 pages. Please let me now if there are any issues or questions.
SWOT Analysis and Findings Instructions SWOT Topic: · Portland Expo Center Instructions: · Conduct a comprehensive SWOT Analysis on the Portland Expo Center. Determine the top three in each SWOT category. Consider the following: · To better understand the target markets (consumers) - utilize ticket information, charts, graphs, and any information provided by TicketsWest, Expo Center, METRO agencies or any other resource to determine demographics (range), the geographic area where attendees reside, travel routes, and potential income ranges (based on any survey information obtained by promoters). · Utilize interview recording (primary research) to get an understanding about who they attract, the marketing strategies they use, any data they can share or any relevant information. (Expo Center Promoter, Pete O’Loughlin, Interview Recording M4A file provided in the TopAssignment shared folder). · Explore the other venues in Portland – how do they compete? What do they offer? What is their pricing structure and facility options? · The paper needs to be in APA format, double spaced, citations listed (properly), with a reference page. WORD COUNT AVERAGE: 500 words or 2 pages. Sources & Files: · Utilize the OneDrive Shared Drive link: [Access Here] · Expo Center Promoter, Pete O’Loughinlin, Interview Recording .M4A file · Assignment 1 _ Expo Center Situation Analysis and Research Report.docx (For informational purposes only / Assignment 1 is Part I of this very assignment). · You are allowed to use any resource. · Maybe some useful links?: Portland, Oregon - The Official City Guide (travelportland.com) / Travel Oregon | Oregon Vacations & Travel Guide / Traffic Counts | Portland.gov · If available and have access to: IBISWorld, Mintel, Passport, & Statista are great sources too but they are paid services.