Influencer marketing and engaging with a large audience online has become quite the trend for businesses and brands. You have been asked to engage with influencers as part of the Kentucky Derby...

Influencer marketing and engaging with a large audience online has become quite the trend for businesses and brands. You have been asked to engage with influencers as part of the Kentucky Derby Festival (KDF), a nonprofit organization of local events in Louisville before the Kentucky Derby. What would you advise the KDF to keep in mind when it comes to working with influencers based on FTC regulations? Write a few of these points down, and for each point, discuss how you would address it proactively and some of the risks to avoid