Individualism and collectivism represent two endpoints on a continuum used to analyze different cultural orientations. Individualism refers to a sense of personal focus, autonomy, and compensation. Collectivism describes a group focus, self-subjugation, obligation, and sharing of rewards. How do you see American and Japanese workers differing on this dimension? You might compare the reactions of the Japanese manager whose wife was about to give birth with those of the American worker who had planned to take his child to a doctor’s appointment.
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