everything in the attachments
Individual Written Projects Instructions MKTG 3213 Principles of Marketing Tom Brown and Kinda Wilson Over the course of the semester, you will complete three written projects that are due on the dates shown on the course schedule. All written projects are individual projects and will be uploaded to the Brightspace drop box for the course. Half of the grade on written projects will be based on the content of your responses and half will be based on the quality of your writing. (By “quality of your writing,” we include aspects such as grammar, punctuation, capitalization, format/appearance, and spelling.) The grading rubric for individual written projects is straightforward and is the same for both quality of content and quality of writing: “below average” = 18 points; “average” = 21 points; and “above average” = 25 points. You are free to discuss the written projects with others but the writing must be your own. If necessary, feel free to have someone else help you correct writing mistakes. Note, however, that you must use the editor to improve your writing ability, not simply to correct your work before submitting it. In other words, the editor should make comments or suggestions, but you, the writer, should make the changes. Your written projects must be in paragraph format (that is, not in bullet point format) using 12-point font, double-spacing, and standard one-inch margins in Microsoft Word. On the first page of your document, include your full name, Banner identification number, and the days and times your section meets (e.g., TR 9:00). This information MUST be included in the upper left hand corner of the document as follows: FirstName LastName Banner ID Number Day/Time of Course Session Example: Tom Brown A12345678 MW 2:30 Please save your written project using the following file name format: LastName_FirstName_ProjectNumber.doc. Example: Brown_Tom_IWP1.doc We will use Turnitin software to scan each written document for plagiarism. Do your own work. Individual written projects are due in the appropriate Brightspace dropbox by the deadlines shown below and noted on the “MKTG 3213 Detailed Schedule SPRING 2018” document. We include a 24-hour grace period during which you may upload late projects in case you have computer issues, are ill, etc. After the 24-hour grace period expires, you will not be able to upload the project; we will NOT accept late papers after the grade period expires. Independent Written Project 1: 11:30pm, Friday, February 16 Independent Written Project 2: 11:30pm, Friday, March 16 Independent Written Project 3: 11:30pm, Friday, April 13 Individual Written Project #1 (3 pages) MKTG 3213 Principles of Marketing Tom Brown and Kinda Wilson For the first written assignment, choose a specific product or service that you have consumed recently. As examples, you might consider a food or beverage item you purchased, an Uber ride you shared, the cell phone service you utilize, or the dry cleaning service you most recently used. Anything will work; just have a specific product or service in mind. Please write responses to the following questions with respect to that product or service. (Please number your responses so that they correspond with the topics below. Use headings and subheadings as needed.) 1. What product or service are you thinking about? In two or three sentences, tell us about the product or service and the situation in which you purchased or used it. 2. Consider the six P’s of marketing (i.e., product, price, place, promotion, people, processes) with respect to this product or service. For at least four (4) of the elements, describe and evaluate the element as it applies to your product or service. 3. Think about the company that produced (or sold) the product or provided the service. Do research on that company (which might include your own personal experiences, online reviews, the company’s website, and so on) to determine the degree to which the company practices the marketing concept. Discuss what you found, including a discussion of whether or not you believe that the company practices the marketing concept. Please include a bibliography of information sources at the end of your written assignment. 4. Consider the PSSP Hierarchy of Needs and discuss the basic needs that are satisfied by the product or service. (Hint: Remember that most products and services satisfy needs at more than one level in the Hierarchy.) 5. Discuss your personal reaction to the product or service that you consumed. How satisfied were you with it? Discuss the two most important reactions to a product or service and how those reactions apply to your own actions after you purchased and consumed the product or service. If you find yourself struggling to find things to write to fill three pages, you probably need to think a little deeper about the questions. If you do this correctly, the bigger problem will be limiting your responses to three pages! Please see the document “Individual Written Projects Instructions” on Brightspace for information about how to format your response document and filename.